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MAZDA AND FORD REACH AGREEMENT AIMED AT BOOSTING FORD SALES IN JAPAN

 MAZDA AND FORD REACH AGREEMENT AIMED AT BOOSTING FORD SALES IN JAPAN
 TOKYO, June 17 /PRNewswire/ -- Mazda Motor Corporation, Ford Motor Company (Japan) Ltd. and Autorama Inc. have reached a preliminary agreement for Ford to become an equal partner with Mazda in Autorama Inc., the company that distributes Ford products in Japan.
 The move is expected to strengthen the marketing and sales of imported and domestic Ford vehicles in Japan. As part of the agreement, Ford will become the official importer of Ford vehicles into Japan, a function performed by Mazda since 1988.
 Under the new agreement -- which is expected to be made final by July 1 -- Mazda and Ford will each own a 36.5-percent equity interest in Autorama. Previously, Mazda owned 39 percent of the company and Ford held a 34-percent share.
 Autorama was created in 1982 as a sales channel for Mazda-produced Ford models in Japan. Imported Ford models such as the Taurus, Thunderbird, Probe and Lincoln Continental were added to the Autorama product line beginning in 1988. Mazda and Ford acquired their equity interests in the company in 1989.
 Autorama has 113 dealers operating in 328 outlets across Japan. The company had sales of more than 75,000 Ford vehicles in 1991.
 -0- 6/17/92
 /CONTACT: Randy Boileau of Mazda Information Bureau, 313-393-3315/
 (F) CO: Mazda Motor Corporation; Ford Motor Company (Japan) Ltd.;
 Autorama Inc. ST: Michigan IN: AUT SU:


ML -- DE005 -- 1034 06/17/92 11:01 EDT
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Publication:PR Newswire
Date:Jun 17, 1992
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