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MAYNARD AND IRWIN CUSTOMERS TO REAP BENEFITS OF COMBINED DISTRIBUTION UNITS THROUGH EXPANDED SUPPORT

 MAYNARD AND IRWIN CUSTOMERS TO REAP BENEFITS OF COMBINED
 DISTRIBUTION UNITS THROUGH EXPANDED SUPPORT
 LAKE MARY, Fla., Jan. 21 /PRNewswire/ -- Archive Corporation (NASDAQ: ACHV), the parent company of Maynard Electronics, Inc., and Irwin Magnetic Systems, Inc., recently reorganized Irwin's operations into two divisions to serve the OEM and distribution markets. As a result of this reorganization, Archive has combined Irwin's distribution organization with Maynard's organization and will transfer a portion of Irwin's administrative and support activities to Maynard(R) in Lake Mary, Fla.
 "The customer will reap considerable benefits from this reorganization," said George Rea, president of Maynard. "Maynard prides itself on offering a 'Maynard Everywhere' backup solution across all backup technologies, capacities and operating platforms. With the addition of the Irwin product line, we offer increased tape backup support with complete product offerings designed and priced for both the high-end and the entry-levels of the market."
 The reorganization was made as part of an overall realignment of Archive into market-dedicated organizations to reduce operating costs and expenses and to more closely focus the company's efforts on its OEM and distribution businesses.
 With combined sales in excess of $150 million, Maynard and Irwin together offer the broadest product line in the tape backup market, the best trained and most experienced support staff in the industry and the most extensive network of resellers. This will allow Maynard to take advantage of greater economies of scale to better meet the needs of the Maynard/Irwin customer base. Product development will take advantage of the two companies' combined technical, support and marketing expertise. Rea said that Irwin customers will continue to receive the same high level of support from Maynard.
 "Maynard remains committed to delivering superior customer service and support, and all current Maynard(R) and Irwin(R) customers will continue to receive that support," Rea continued. "In light of that goal, Chris Tipton has been named general manager of the Irwin Distribution Division and has relocated to Ann Arbor, Mich. Tipton was vice president of customer service at Maynard and most recently, vice president of Maynard's Systems Business Group."
 Both Maynard and Irwin have traditionally offered full lines of tape backup products, each aimed at different segments of the market, spanning all operating systems, technologies and capacities. As a result of the organization, the Irwin product line will be incorporated into Maynard's product offerings. Maynard products will retain their current configuration, featuring high-performance Maynard software designed for high-end tape backup applications. Irwin products will retain their current configuration and will continue to be aimed at the entry-level tape backup market.
 Consequently, the expanded Maynard/Irwin product line offers corporate buyers increased flexibility. Maynard customers can now purchase the ideal backup product for virtually any application from a single source. In addition, the domestic and international sales departments of Maynard and Irwin have been combined, offering distributors one focal point of contact for both product lines.
 Based in Lake Mary, Fla., Maynard is a global leader in backup systems, with annual sales in excess of $150 million. Maynard offers a complete selection of cassette, cartridge, minicartridge, 4mm DAT, and 8mm tape drives for the IBM-compatible PC, PS/2, DEC, NeXT, IBM RISC/System 6000, Sun Microsystems, and Apple Macintosh computers. Maynard sells its products through a worldwide network of dealers, distributors and value-added resellers. For additional information on Maynard products, call 800-821-8782 or 407-263-3500.
 Maynard Electronics, Inc., is a subsidiary of Archive Corporation of Costa Mesa, Calif.
 -0- 1/21/92
 /NOTE TO EDITOR: Certain product names herein may be trademarks of their respective companies./
 /CONTACT: Anne S. Lardner of Maynard Electronics, Inc., 407-262-4268; or David Copithorne or Rich Nagle of Copithorne & Bellows, 617-252-0606, for Maynard Electronics, Inc./
 (ACHV) CO: Archive Corporation; Maynard Electronics, Inc.; Irwin Magnetic
 Systems, Inc. ST: California, Florida IN: CPR SU:


AW-SS -- FL002 -- 1672 01/21/92 09:32 EST
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Publication:PR Newswire
Date:Jan 21, 1992
Words:641
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