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MAXWELL SROGE: SEARS CATALOG CLOSING UNNECESSARY TRAGEDY

 CHICAGO, Jan. 25 /PRNewswire/ -- The closing of Sears Roebucks $4 billion catalog operation and the termination of 50,000 full and part- time workers is a business tragedy which didn't have to happen, says Maxwell Sroge, leading Chicago-based catalog consultant.
 Sroge said that the catalog industry as a whole, has been growing at 10 to 12 percent a year for the past ten years and this past year set a record in excess of $60 billion. Sroge added that Sears executives have been warned frequently and repeatedly by him and others that they were on a wrong path. "The growth of catalogs has been in the specialty area, just like in retailing," Sroge said. "Sears went on continuing to distribute millions of dull-looking big, fat books while Lands End, J. Crew and others were outmarketing them with stylish, targeted specialty catalogs. Even the few specialty catalogs Sears tried had the same boring, uncreative style as their big books."
 "Sears failure to act while new company after new company out into their catalog turf is a condemnation of management. In my opinion, Ed Brennan, chairman of Sears should have the courage to tender his resignation and leave with the 50,000 people he's firing," said Maxwell Sroge, president of the consulting firm.
 "Penny's turned around their catalog business and Spiegel's theirs," Sroge added. "Sears failure is truly an American tragedy."
 -0- 01/25/93
 /CONTACT: Maxwell Sroge Company Inc., 312-819-1890/
 (S)


CO: Maxwell Sroge Company Inc.; Sears, Roebuck and Co. ST: Illinois IN: REA SU:

PS-AH -- NY060 -- 8519 01/25/93 12:52 EST
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Publication:PR Newswire
Date:Jan 25, 1993
Words:263
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