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MAXAMINE Launches FindMAX(TM) for Comprehensive Search Engine Quality Control & Performance Management.

EDS and Sun Microsystems team with MAXAMINE to pioneer breakthrough solution

LAFAYETTE, Calif. -- MAXAMINE Inc., the pioneer and leading provider of High-Performance Site Analytics solutions, has launched FindMAX, the first solution of its kind to provide an objective assessment of search performance with tangible actions to improve results. FindMAX objectifies search engine performance by comparing actual to desired

results with unprecedented analytics to highlight specific site attributes compromising search productivity for both organic and enterprise search. EDS and Sun Microsystems have teamed with MAXAMINE as lead customers and development partners in pioneering the FindMAX solution.

Enabled by the MAXbot(TM) advanced scanning agent, FindMAX discovers, indexes and executes all objects and content associated with a website, not just an arbitrary subset. FindMAX captures pages, images, text, links, meta data, and scripts, along with documents and properties of PDF, Word, PowerPoint and more. FindMAX then identifies likely keywords through proprietary word density analyses. These keywords are then entered into search fields, and the resulting set of URLs are compared to the actual set associated with the underlying keywords. FindMAX spotlights relevant content missing from search results, while also flagging protected content which has been compromised through inadvertent inclusion in the index and published results.

"Just as in the 'physical' world, we have found that there is no substitute for a disciplined, systematic methodology in managing our web environment toward objective quality and compliance standards," said Michael Minchew, Director of eds.com. "Trial and error may have gotten the industry through the last decade, but Web 2.0 will demand much more."

It's really just common sense - successful enhancement of search performance requires objective measurement of search results," said Will Snow, Sr. Director, Web Platform Engineering. "Up to now, practitioners have struggled to improve results through a variety of methods, but without concrete metrics to quantify and monitor progress, it's been a bit like flying without instruments."

"Searching is important, but finding is critical," said Josh Manion, CEO of Stratigent, a leading web analytics consultancy and a MAXAMINE solutions partner. "FindMAX provides the systematic, disciplined methodology to take control of onsite search process and drive it toward tangible objectives through measurable actions. This technology will help improve search initiatives by filling a current gap within the industry."

FindMAX offers unprecedented searchability metrics to significantly improve both internal and external search performance, including:

* Document Property Analytics - FindMAX reports on the accuracy and consistency of document properties, including titles, subjects, keywords, and comments for PDF, Word, PowerPoint and other file formats.

* Multi-Attribute Page-Level Synchronization - FindMAX provides holistic reporting against relevant searchability attributes, including title, domain name, file name, H1 and H2 tags, initial paragraph content, last paragraph content, meta keywords, and meta description.

* Key-Link Analytics - FindMAX reports on the consistent use of key words across linked pages and within the link text to ensure optimal density and search productivity.

* Disciplined Site Management - As part of MAXAMINE's site quality and compliance management solutions, FindMAX will enable organizations to establish a simple, systematic and disciplined methodology in the management of web standards - enterprises will see the difference, and so will the search engines.

As more and more enterprises improve the quality, compliance and searchability of their web environments, fast, accurate and efficient retrieval of desired information will significantly improve to the benefit of online organizations, their visitors, search engine providers and ultimately the web-enabled society worldwide.

"We are privileged to be working with industry-leading visionaries like EDS and SUN on such a groundbreaking innovation," said Perry Kamel, MAXAMINE's chief operating officer. "When you consider the amount of time, energy and investment spent seeking information and improving search results, let alone the inefficiencies and opportunity costs associated with suboptimal 'finding', we believe FindMAX will have sweeping implications on the time, cost and quality associated with building, operating and using the web."

About MAXAMINE. MAXAMINE's High-Performance Site Analytics solutions provide fast, flexible, efficient and comprehensive management of website quality and compliance with over a hundred reports to chose from right out of the box (spanning traffic tag verification, privacy, accessibility, usability, link integrity, search optimization, screening for offensive content and inappropriate links, to name a few, as well as custom compliance criteria, quality standards, alerting and issue management capabilities). As websites become increasingly large, complex and dynamic, and as standards, regulations and priorities change, MAXAMINE's solution readily adapts with changing needs (unlike conventional site analytics approaches based on relational databases which require considerable time, effort and investment to install, configure, maintain and reconfigure over time). MAXAMINE's unique architecture and approach (from the high-performance computing industry) are fundamentally different, providing superior performance at a fraction of the cost, time and effort. MAXAMINE serves leading commercial and government clients around the world, including AOL, EDS, Intuit, KPMG, WebMD, Sun Microsystems, Oracle, Wal-Mart, Legal & General, Cadbury Schweppes, as well as the U.S. State Department, Treasury Department, General Services Administration, Department of Homeland Security, FAA, EPA, FDIC, IRS, the Victorian Government of Australia and many more. Please visit www.maxamine.com for more information.

About EDS. EDS is a leading global technology services company delivering business solutions to its clients. EDS founded the information technology outsourcing industry more than 40 years ago. Today, EDS delivers a broad portfolio of information technology and business process outsourcing services to clients in the manufacturing, financial services, healthcare, communications, energy, transportation, and consumer and retail industries and to governments around the world. Learn more at www.eds.com.

About Sun Microsystems. A singular vision -- "The Network Is The Computer" -- guides Sun in the development of technologies that power the world's most important markets. Sun's philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at http://sun.com.

About Stratigent. Stratigent offers a complete array of customized web analytics services including vendor selection, configuration, testing, analysis, and training as well as integration with complimentary tool sets. Our dynamic consultants pursue the highest levels of integrity, quality and professionalism in providing superior technical and business recommendations. Our strong relationships with leading solutions allow our consultants to stay abreast of the industry and provide cutting edge guidance. Stratigent is headquartered in Warrenville, Illinois. Learn more at www.stratigent.com.
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Publication:Business Wire
Date:Apr 11, 2007
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