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MATTEL TEAMS UP WITH DC COMICS, WARNER BROS. CONSUMER PRODUCTS FOR LINE OF SUPER HEROINE ACTION DOLLS

 LOS ANGELES, Feb. 2 /PRNewswire/ -- Mattel Inc., DC Comics and Warner Bros. Consumer Products have joined forces to create "Wonder Woman and the Star Riders," a new, non-traditional line of dolls featuring Wonder Woman and five super heroine friends whose magical powers allow girls to play out heroic adventures.
 The storyline will be introduced through DC comic books included in doll packages, and through a 30-minute animated special airing on national TV this fall, developed by Warner Bros. Animation, creators of the popular Batman and Tiny Toons Adventures cartoons.
 "Wonder Woman has long been a favorite role model of little girls everywhere," said Jill Barad, president and chief operating officer, Mattel Inc. "We believe this innovative line will continue Mattel's tradition of providing positive and empowering toys for young girls."
 "We are excited to be partnered with Mattel, the premiere girls toy company," said Dan Romanelli, president, Warner Bros. Worldwide Consumer Products. "We believe this is a breakthrough girls toy concept whose time has come, and that the characters will serve as positive role models for young girls."
 The Wonder Woman and the Star Riders toy line will be unveiled at the February American International Toy Fair in New York, and will be followed by a complete line of licensed consumer products.
 "Wonder Woman and the Star Riders is the only property that sends an important message directly to girls," said Jenette Kahn, president, DC Comics. "Each character uses her powers to be the best person she can be, and together, the Star Riders use their powers to make the world the best place it can be."
 Mattel Inc., with record 1991 revenues of $1.65 billion, is a worldwide leader in the design, manufacture and marketing of children's toys. With headquarters in El Segundo, Calif., Mattel has offices and facilities in 30 foreign countries and sells its products in more than 100 nations throughout the world.
 DC Comics is a pioneer in the comic book industry. Home to numerous legendary characters, DC Comics has been the dynamic force in the medium since its inception. DC Comics is a division of Warner Bros., a Time Warner Entertainment Co.
 -0- 2/2/93
 /CONTACT: Lisa McKendall of Mattel, 310-524-4592; or Michael Peikof of Warner Bros. Consumer Products, 818-954-5807/
 (MAT)


CO: Mattel Inc.; DC Comics; Warner Bros. Consumer Products ST: California IN: HOU SU: JVN

JL -- LA010 -- 1805 02/02/93 11:14 EST
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Date:Feb 2, 1993
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