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MATTEL NAMES MICHAEL DURIK SENIOR VICE PRESIDENT- HUMAN RESOURCES & ADMINISTRATION

 LOS ANGELES, July 13 /PRNewswire/ -- Mattel Inc. has named Michael L. Durik senior vice president-human resources and administration. He reports to John W. Amerman, chairman and chief executive officer.
 Durik, 44, was previously executive vice president-administration for The Limited Stores Division of The Limited Inc. He joined The Limited in 1978 as director-personnel development, and was promoted to director-human resources in 1982, vice president-human resources in 1983, executive vice president-human resources in 1985 and executive vice president-administration in 1990.
 Prior to his 15 years with The Limited, Durik held employee relations, executive recruiting and labor relations positions during four years with Dayton Hudson Corp.
 Born in Cleveland, Ohio, Durik received a bachelor's degree in personnel in 1971 and a master's degree in finance in 1974 from the University of Toledo. He and his wife have two children.
 Mattel Inc. is a worldwide leader in the design, manufacture and marketing of children's toys. With headquarters in El Segundo, Calif., Mattel has offices and facilities in 30 foreign countries and sells its products in more than 100 nations throughout the world.
 -0- 7/13/93
 /CONTACT: Donna Gibbs of Mattel, 310-524-3524/


CO: Mattel Inc. ST: California IN: HOU SU: PER

JB -- LA014 -- 0841 07/13/93 11:15 EDT
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Date:Jul 13, 1993
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