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MATTEL NAMES LOUIS GIOIA, JR. SENIOR VICE PRESIDENT-MARKETING

 MATTEL NAMES LOUIS GIOIA, JR.
 SENIOR VICE PRESIDENT-MARKETING
 LOS ANGELES, July 7 /PRNewswire/ -- Mattel Inc. (NYSE: MAT) has named Louis Gioia Jr. senior vice president-marketing, responsible for its Boys Toy product lines. He reports to David Mauer, president-Mattel USA.
 Gioia, 46, most recently served as executive vice president of marketing and product development with Tonka Corp.'s Tonka Products Division. Prior to that, he spent 11 years at Kenner Products (which was acquired by Tonka Corp. in 1988) in a variety of management positions, including vice president-marketing for Girls Toys, vice president-marketing services, director-marketing and product manager. His previous experience also includes positions with Aurora Products and American Savings Bank.
 "Louis Gioia is a toy industry veteran, with more than 18 years of experience in marketing and product development," said Mauer. "His vast technical knowledge of the industry is an invaluable addition to Mattel."
 A native of Brooklyn, N.Y., Gioia received a bachelor's degree in marketing from Pace College in New York in 1967, and a master of business administration from Baruch College, The City University of New York, in 1971. He is married and has two children.
 Mattel Inc., with revenues of $1.62 billion for 1991, is a worldwide leader in the design, manufacture and marketing of children's toys. With headquarters in El Segundo, Calif., Mattel has offices in more than 20 foreign countries and sells its products in more than 100 nations throughout the world.
 -0- 7/7/92
 /CONTACT: Donna Gibbs of Mattel, 310-524-3524/
 (MAT) CO: Mattel Inc. ST: California IN: SU: PER


CH-JL -- LA001 -- 6942 07/07/92 11:00 EDT
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Publication:PR Newswire
Date:Jul 7, 1992
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