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MATTEL NAMES GREENWALD, WILLIAMS TO NEW POSTS; PROMOTES WERDE TO VP

MATTEL NAMES GREENWALD, WILLIAMS TO NEW POSTS; PROMOTES WERDE TO VP
 LOS ANGELES, Sept. 9 /PRNewswire/ -- Mattel Inc. (NYSE: MAT) has named Michelle Greenwald to the position of senior vice president- marketing, responsible for its Disney and Infant and Preschool product lines, and Valerie Williams to vice president-marketing for Large Dolls. In addition, the company has promoted Neil Werde to vice president-marketing for Activity Toys.
 Greenwald, who reports to David Mauer, president-Mattel USA, most recently worked for Pepsi-Cola as vice president and general manager of its joint venture with Ocean Spray. She joined Pepsi-Cola in 1990 as director of new products, and in that position was the key architect of both the Lipton Tea and Ocean Spray joint ventures. Prior to that, Greenwald spent six years at Nestle Foods Corp., serving first as an associate business director for its Confections Division, and then as business director for chocolate beverages and flavored milks. Previous experience includes positions with General Foods Corp. and the J. Walter Thompson advertising agency.
 Greenwald, 39, received a bachelor's degree from the University of Pennsylvania in 1975, and a masters in business administration from Northwestern University's Kellogg School of Management in 1977.
 Williams, 37, was previously senior director of marketing-Large Dolls for Tyco Industries. She joined Tyco from View Master Ideal Group Inc., where she served three years as director of marketing- Girls Toys and Preschool. Prior experience includes positions with Child Guidance, a division of CBS Toys; Knickerbocker Toy Co.; and Airwick Industries Inc.
 A graduate of Monmouth College in New Jersey, Williams received a bachelor's degree in finance/marketing in 1982. She reports to Rita Rao, executive vice president-marketing.
 Werde joined Mattel in March 1992 as director of marketing for Activity Toys. Prior to that, he spent six years at Tyco Toys as director of marketing, and has also held management positions with Panosh Place; Towne, Silverstein & Rotter Advertising; LJN Inc.; Mego Corp.; and Levine, Huntley, Schmidt, Plaper & Beaver Advertising.
 Werde, 35, received a bachelor's degree in communications from Brooklyn College in New York in 1978. He reports to Tom Romig, senior vice president-marketing.
 Mattel Inc., with revenues of $1.65 billion for 1991, is a worldwide leader in the design, manufacture and marketing of children's toys. With headquarters in El Segundo, Calif., Mattel has offices in more than 20 foreign countries and sells its products in more than 100 nations throughout the world.
 -0- 9/9/92
 /CONTACT: Donna Gibbs of Mattel, 310-524-3524/
 (MAT) CO: Mattel Inc. ST: California IN: HOU SU: PER


JB-JL -- LA015 -- 7490 09/09/92 12:07 EDT
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Date:Sep 9, 1992
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