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MATTEL DEBUTS 1993 LINE WITH PLENTY OF ACTION

 NEW YORK, Feb. 4 /PRNewswire/ -- Mattel Inc. (NYSE: MAT) will unveil its 1993 line of toys Sunday, Feb. 7 through Saturday, Feb. 13 at the American International Toy Fair in its New York Showroom, 675 Avenue of the Americas, Suite 500. Among its new introductions are toys tied to popular entertainment characters, including a boys' toy line based on Arnold Schwarzenegger's upcoming action-adventure film, "Last Action Hero," a line of non-traditional "action dolls" based on DC Comics' Wonder Woman, and a line of McDonald's-branded activity toys.
 Mattel and Columbia Pictures Entertainment Inc. have joined forces to launch a line of action figures and playsets based on the movie "Last Action Hero" starring Arnold Schwarzenegger, to be released in June. The action-adventure fantasy revolves around a teen-age movie fan who steps out of the real world and into the screen with his movie hero, Jack Slater, played by Schwarzenegger.
 " Last Action Hero' is expected to be the blockbuster of the summer movie season," said Jill Barad, president and chief operating officer, Mattel Inc., "and Arnold Schwarzenegger consistently rates as the No. 1 actor with children, and especially with boys. We have very high hopes for this property," she said.
 In a twist on traditional doll play, Mattel will introduce "Wonder Woman and the Star Riders," developed through a collaboration with Warner Bros. Consumer Products and DC Comics.
 "The story line of these unique toys involves magical powers and heroic adventures based on themes more appealing to girls than weapons, conflict or battle," Barad said.
 DC Comics will support the introduction with all-new comic books included in doll packages, and Warner Bros., creators of the popular Batman and Tiny Toons Adventures cartoons, will develop animated television specials.
 Mattel is also joining forces with McDonald's to market a line of McDonald's-branded activity toys. "Happy Meal Magic" allows both boys and girls to make miniature versions of popular McDonald's meals using common household food ingredients.
 Hot Wheels screeches into its 25th anniversary in 1993, following dramatic 32 percent growth last year. The Hot Wheels line will continue to expand beyond the brand's 1/64 scale die-cast heritage with the introduction of "Attack Pack," a line of monster truck replicas that transform into ferocious beasts with a pull on the chain.
 Mattel's strategic alliance with the Walt Disney Co. continues to pay dividends with a new line of dolls, plush and preschool toys based on popular Disney entertainment characters, including "Snow White and the Seven Dwarfs," in conjunction with the theatrical re- release in 1993 of this classic fairy tale. Mattel will also expand its highly successful line of toys based on "Beauty and the Beast" and "Aladdin."
 Mattel will also market the first radio-controlled toy designed especially for girls with "Baby Walk 'n Roll." The doll comes with a radio-controlled baby walker that allows a little girl to maneuver the doll all around the house. The doll's arms and legs move, and her head bounces back and forth, as Baby Walk 'n Roll giggles and squeals with excitement.
 Coming off spectacular success in 1992, a year in which Barbie worldwide sales approached the $1 billion mark, the world's most popular doll continues to offer the ultimate in fashionable fun. A new line of child-interactive activity dolls includes "Paint 'n Dazzle Barbie," which allows girls to become Barbie doll fashion designers. Each doll comes with real fabric paint and decorating accessories. With a little imagination, a girl can transform Barbie doll's basic outfit into her very own work of art.
 Barbie sparkles like never before as "Twinkle Lights Barbie." The doll's pink gown is covered with holographic glitter and trimmed with fiber optics along the neckline that light up Barbie doll's face with the flip of a switch. When the doll's "gem belt" is rotated, the fiber optics change color making Barbie glimmer in a sparkling rainbow of four different colors. This Barbie doll even glows in the dark.
 The Mattel Showroom is open to news media from 8 a.m. to 6 p.m. every day. Showroom tours can be scheduled by calling Lisa McKendall or Donna Gibbs at the New York Showroom, 212-627-5151.
 A scheduled appointment is necessary to ensure that a Mattel representative is available to serve as a tour escort and to avoid unnecessary delays at the check-in desk.
 -0- 2/4/93
 /CONTACT: Donna Gibbs or Lisa McKendall of Mattel, 212-627-5151/
 (MAT)


CO: Mattel Inc. ST: New York IN: HOU SU: PDT

KJ-LS -- LA009 -- 2909 02/04/93 11:01 EST
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Date:Feb 4, 1993
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