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MATCHLOGIC FORMS STRATEGIC ALLIANCES.

MatchLogic, Inc., Westminster, Colo., an interactive marketing solutions company and wholly-owned subsidiary of leader in broadband Excite@Home (Nasdaq: ATHM), has expanded its DeliverETM opt-in email database.

The database has grown from 10MM opt-in names to 20MM multi-source names, allowing MatchLogic's customers to efficiently reach a greater number of target consumers.

DeliverE is a comprehensive results-oriented email service offering one of the industry's largest and most in-depth email lists. The newly expanded database provides MatchLogic customers more extensive reach through access to 20 million names. The DeliverE service offers email list rental, campaign assembly, email delivery, reporting and analysis, campaign optimization, and modeling opportunities for direct marketers.

"In order to increase our clients' opportunity to acquire high value customers, MatchLogic has formed strategic alliances with quality data partners, doubling the size of our industry-leading email marketing database," said Tim Prunk, President of MatchLogic. "Our DeliverE database expansion permits MatchLogic clients to further capitalize upon our permission-based email service, one of the most efficient and successful direct marketing tools in the industry."

MatchLogic's email service includes the ability to target consumers through more than 210 demographic, geographic, and lifestyle selects, as well as lifestyle profiles. DeliverE also offers rich media messaging capabilities, email creative assembly, email testing across all industry-standard email client platforms, and click and event success measurement. MatchLogic's DeliverE service uniquely provides detailed demographic and lifestyle results analyses that enable clients to identify key responder characteristics and improve future campaign targeting and performance. To help clients achieve the greatest return on their direct marketing investment, MatchLogic's DeliverE service also offers both predictive and descriptive modeling, as well as email campaign optimization.

MatchLogic's DeliverE service is one of many customer acquisition services in the company's comprehensive Acquisition Marketing Division suite. The suite also includes targeted ad serving, online lead generation, online promotions, and campaign optimization.

About MatchLogic

MatchLogic Inc. (www.matchlogic.com) is the leading global interactive marketing solutions company. Founded in 1996, the Westminster, CO. based company offers marketers comprehensive customer relationship management solutions, targeted ad and email services, acquisition marketing, and database management and analysis services. MatchLogic manages and maintains one of the largest Internet marketing databases in the advertising industry, managing over 72 million anonymous profiles as well as an additional database with over 20 million opt-in profiles. MatchLogic is a wholly owned subsidiary of Excite@Home, (NASDAQ; ATHM). As a member of NetCoalition, the Online Privacy Alliance and the Network Advertising Initiative, MatchLogic is committed to protecting consumers' privacy on the Internet.

About Excite@Home

Excite@Home (Nasdaq: ATHM) is the leader in broadband, offering residential and commercial broadband services, with a global footprint of 88 million homes under long-term contract. Excite@Home offers consumers broadband services over cable-modem and DSL and businesses high-speed commercial services. Excite@Home has over 13.5 million cable franchise homes under contract outside of North America and localized versions of the Excite service in 15 leading international markets.

For more information, call 212/642-7701.
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Title Annotation:Company Business and Marketing
Comment:MATCHLOGIC FORMS STRATEGIC ALLIANCES.(Company Business and Marketing)
Publication:Online Product News
Geographic Code:1USA
Date:Jun 1, 2001
Words:494
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