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MASTERCARD DELIVERS SUPER SUMMER SAVINGS WITH MOST EXTENSIVE MASTERVALUES PROGRAM EVER; PROGRAM TO BENEFIT CHILDREN'S MIRACLE NETWORK

 MASTERCARD DELIVERS SUPER SUMMER SAVINGS WITH MOST EXTENSIVE MASTERVALUES PROGRAM EVER; PROGRAM TO BENEFIT CHILDREN'S MIRACLE NETWORK
 NEW YORK, April 8 /PRNewswire/ -- It's summertime and the saving is easy -- at least it will be for MasterCard(R) cardholders, thanks to the expanded MasterValues(TM) Summer '92 retail savings program. Starting June 1 through Aug. 31, a wide variety of warm-weather activities will cost less as MasterCard International joins forces with 31 national retailers to offer cardholders immediate savings of up to 50 percent at stores nationwide.
 This encore performance of the MasterCard MasterValues program provides consumers with a total potential savings of more than $2,000 on a greater diversity of products and services than ever before. Discounts are offered on a broad range of clothing; books; audio cassettes and video tapes; computer software; gift items; home fashions and improvement products, plus dining; entertainment; travel services and vacation packages, making MasterValues the largest retail savings program ever affiliated with a credit card. And, by extending the program through the end of August, parents and their children will be able to enjoy discounts on many popular back-to-school items as well.
 In addition to repeat participation by B. Dalton Booksellers, Camelot Music, Dress Barn, Montgomery Ward, Sherwin Williams, Thomas Cook, Thom McAn and Toys "R" Us, 15 new retail partners will join the MasterValues Summer '92 program, including: Builders Square; Comp USA; Cushman's Fruit; Dessert of the Month; Fantastic Sam's; Hallmark; Hertz Rental Car Company; Jazzercize; Kids "R" Us; Lenscrafters; Linens 'n Things; Marshalls; Moto Photo; SwitcHit Skates, and the Flower Source, as well as hospitality and travel partners T.G.I. Friday's, Opryland, Radisson Hotels and Norwegian Cruise Lines.
 The MasterValues Summer '92 program also offers Gold MasterCard cardholders exclusive savings discounts with catalogers Eddie Bauer, Sharper Image and Lobsterline, and with Colony Resorts, Radisson's upscale lodging chain.
 Free-Standing Coupon Insert:
 An Industry First Makes Summer Savings Simpler
 For the first time, MasterValues coupons will be made available via a four-page, free-standing coupon insert reaching over 40 million consumers in their Sunday newspapers on May 31. To take advantage of the MasterValues offers, cardholders need only use their MasterCard card and, where applicable, coupons made available to them in the Sunday newspaper insert, MasterValues billing statement inserts or at participating stores. Cardholders will receive immediate discounts of up to 50 percent directly at the point of sale -- with no waiting for rebates.
 Tie-in With Children's Miracle Network
 Offers Savings of a Different Kind
 In addition to the potential for saving $2,000, cardholders who participate in the MasterValues program will also help provide funds to more than 160 U.S. children's hospitals through a coupon redemption program benefiting the Children's Miracle Network. MasterCard is joining this national not-for-profit organization, which is dedicated to providing better health care for millions of children nationwide, as a sponsor of its 10th annual telethon.
 MasterCard will launch MasterValues during the 10th annual Children's Miracle Network Telethon, which will be broadcast live on May 30-31 from Disneyland. America's largest telethon, it will be telecast by 185 television stations over 21 hours, featuring dozens of well-known celebrities and reaching more than 100 million households around the world.
 Keith Kendrick, senior vice president of marketing at MasterCard, expects this reprise of MasterValues to outshine all other credit card discount programs, including its own predecessors. "This year, we have doubled the number of retail participants, even adding some entirely new categories. We have extended the MasterValues through August, so our cardholders can enjoy substantial savings on many popular back-to-school items. And our sponsorship of the Children's Miracle Network helps our participating cardholders help more than 160 U.S. children's hospitals. The combination of these new elements makes MasterValues Summer '92 the best discount program of its kind," he concluded.
 Not all MasterValues offers are valid throughout the entire June to August promotion period, so cardholders should check with participating merchants for complete details on or after June 1.
 MasterCard cardholders will receive full information on MasterValues Summer '92 through 41 million statement inserts for both the MasterCard Standard card and Gold MasterCard card products. These inserts will be distributed through member financial institutions that issue MasterCard cards.
 Summertime Savings with MasterCard MasterValues
 The MasterValues Summer 1992 program includes the following special offers when purchases are made using a MasterCard card and, when appropriate, the special coupon, which will be available in MasterCard statement inserts unless otherwise indicated:
 -- B. Dalton Bookseller(R) -- B. Dalton Bookseller returns to the MasterValues program, offering MasterCard cardholders 20 percent savings with any purchase of $50 or more made in conjunction with a MasterValues coupon from their MasterCard statement insert.
 -- Builders Square -- Standard MasterCard cardholders can save $10 on the installation of a ceiling fan, and Gold MasterCard cardholders can save $150 on a custom-built sunroom, patio enclosure, screen enclosure or carport. These offers are available when consumers use their MasterCard card in conjunction with MasterValues coupons available at Builders Square service desks beginning June 1.
 -- Camelot Music -- Camelot Music will once again participate in the MasterValues program, offering MasterCard cardholders 15 percent discounts off any non-sale purchase (regardless of the number of items) when they use their MasterCard card and a MasterValues coupon at the point of sale.
 -- Colony Hotels & Resorts(R) -- Gold MasterCard cardholders can enjoy exclusive savings of up to 30 percent by phoning Colony's toll- free number, 800-777-1700, and asking for the MasterValues room rate. Complete details on restrictions are available by calling the toll-free number.
 -- Comp USA(SM) -- From June 1 to July 14, MasterCard cardholders will receive either a free Nintendo game cartridge with the purchase of any Nintendo game system, or a free mouse pad with the purchase of $20 or more -- simply be paying for their purchase with their MasterCard card. From July 14 to Aug. 31, MasterCard cardholders can receive free Microsoft(R) Windows software with the purchase of any complete computer system, or a free issue of PC magazine with any MasterCard purchase.
 -- Cushman's -- By calling Cushman's toll-free number, 800-776-7609, and asking for the MasterValues discount, MasterCard cardholders can save up to 30 percent on Cushman's Ultra-Sweet Fruit, including such varieties as Giant Sweet Peaches and Rare Sultan Red Plums.
 -- Dessert Of The Month Club -- MasterCard cardholders can save 15 percent on any purchase from Dessert Of The Month Club by calling the toll-free number, 800-800-CAKE, placing an order and requesting the MasterValues discount.
 -- Dress Barn -- Dress Barn returns to the MasterValues program, offering MasterCard cardholders $10 off any purchase of $50 or more when they use their card in conjunction with a MasterValues coupon.
 -- Eddie Bauer(R) -- Gold MasterCard cardholders can enjoy exclusive savings of 15 percent at Eddie Bauer when their purchases total $100 or more. Savings can be realized by presenting a coupon from the Gold MasterCard statement insert at the point of sale or when ordering by phone from the Eddie Bauer catalog.
 -- Fantastic Sam's(R) -- By presenting a MasterValues coupon from their statement inserts at the point of sale, MasterCard cardholders can save 20 percent on any full-service haircut, perm, or 16 oz. private label shampoos and conditioners.
 -- Hallmark -- Hallmark is offering MasterCard cardholders a free Hallmark "Birthday Times" personalized birthday gift (a minimum value of $3.75) with a MasterValues coupon and any purchase of $10 or more.
 -- Hertz -- Gold MasterCard cardholders can save $15 when they reserve and rent a midsize or larger car for five consecutive days from Hertz. By reserving and renting a midsize or larger card for two consecutive days at Hertz Standard or Leisure Weekend Rates, Standard MasterCard cardholders can get a third weekend day's rental free. Cardholders need only present the MasterValues coupon to the car rental agent at Hertz to take advantage of the special discount offers.
 -- Jazzercize(R) -- MasterCard cardholders can save 10 percent on their first Jazzertogs catalog order made between June 1 and Sept. 30. By using the MasterValues coupon available in their statement inserts, MasterCard cardholders can also receive two free introductory Jazzercize classes.
 -- Kids "R" Us(R) -- Kids "R" Us joins the MasterValues discount program, offering MasterCard cardholders $10 off any purchase of $50 or more when they present a MasterValues coupon at the point of sale.
 -- LensCrafters(R) -- MasterCard cardholders can save up to $75 by presenting their MasterValues coupon at the point of sale. LensCrafters will take $35 off the price of one complete pair of glasses (frames and lenses) or $75 off two pair.
 -- Linens 'n Things -- By presenting the MasterValues coupon at the point of sale, MasterCard cardholders can save $20 on any purchase of $100 or more.
 -- Lobsterline(R) -- Gold MasterCard cardholders can save 25 percent off any Maine Attraction, 20 percent off any Just Add Water or Maine Holiday Package, or 15 percent off any Simply Lobster package by calling Lobsterline's toll-free order number, 800-47-FRESH, ext. 255, and requesting the MasterValues discounts.
 -- Marshalls -- MasterCard cardholders can save $10 on any purchase of $50 or more by presenting the MasterValues coupon at the point of sale.
 -- Montgomery Ward -- Montgomery Ward will once again participate in the MasterValues program, offering MasterCard cardholders 10 percent off any purchase regardless of the number of items when they use a MasterValues coupon at the point of sale between June 1 and July 14. Between July 14 and Aug. 31, MasterCard cardholders can save 50 percent on any furniture item at Montgomery Ward with a MasterValues coupon.
 -- Motophoto -- MasterCard cardholders can save 50 percent on color film developing and printing by using a MasterValues coupon available in statement inserts and at the point of sale beginning June 1.
 -- Norwegian Cruise Line(R) -- Gold MasterCard cardholders can save $1,400 on an Eastern Caribbean Cruise and $1,200 on a Western Caribbean Cruise. Standard MasterCard cardholders can save up to $700 on cruises to the Bahamas and the Caribbean: $300 for three-day, $400 for four-day and $700 for seven-day. Cardholders need only call 800-262-4NCL to request an NCL/MasterValues coupon which must be presented to the travel agent when paying for the cruise with a MasterCard card.
 -- Opryland USA -- MasterCard cardholders can save up to 25 percent on an Opryland Vacation, including the following: Two nights at Opryland Hotel, two days in Opryland USA Showpark, a General Jackson morning or midday cruise and a Grand Ole Opry matinee for only $289 per person, double occupancy. For complete details, MasterCard cardholders simply call the toll-free number 800-872-0600, and request the MasterValues rate.
 -- Radisson Hotels International(R) -- MasterCard cardholders can save up to 40 percent off standard room rates at Radisson Hotels in the United States and certain international locations. For complete details, MasterCard cardholders need only call the toll-free number, 800-333-3333, and request the MasterValues room rate.
 -- Sherwin Williams(R) -- Sherwin Williams returns to the MasterValues discount program, offering MasterCard cardholders 20 percent savings off the regular price of any gallon(s) on non-sale interior or exterior flat finish paints or exterior stains when they use the MasterValues coupons available in their statement inserts.
 -- SwitcHit(R) -- MasterCard cardholders can receive free ProGear(TM) wrist guards and knee pads worth approximately $50 when using a coupon available in their statement inserts and their MasterCard card to purchase any SwitcHit interchangeable In-Line Skate System.
 -- T.G.I. Friday's(R) -- T.G.I. Friday's joins the MasterValues discount program, offering MasterCard cardholders a free order of Loaded Potato Skins or any other appetizer with a purchase of $8 or more when they use a MasterValues coupon.
 -- The Flower Source(R) -- MasterCard cardholders can receive 20 percent off any seasonal floral arrangement; any green or blooming plant priced at $35 or more; any fruit basket priced at $45 or more; any special occasion floral arrangements featuring Mylar balloons priced at $45 or more. To take advantage of these discounts, cardholders need only call the toll-free number, 800-344-9898 and request the MasterValues offers.
 -- The Sharper Image(R) -- Gold MasterCard cardholders can save 15 percent on any purchase of $75 or more at any of The Sharper Image's 75 retail locations or when ordering by mail. To receive these discounts at the point of sale, MasterCard cardholders need only use the coupon available in their statement inserts.
 -- Thomas Cook -- MasterCard cardholders can save 20 percent on selected theme park vacation packages to Orlando, Fla., Anaheim, Calif., and Europe from Thomas Cook. All packages include air, hotel, transfers and theme park passes. For further information and to book trips, MasterCard cardholders simply need call 800-000-0000 and request the MasterValues discount.
 -- Thom McAn -- Thom McAn returns to the MasterValues program offering MasterCard cardholders savings of $10 on any purchase of $50 or more, or $5 off any purchase of $25-$49.99. To take advantage of the discounts, MasterCard cardholders simply use the coupon available in their statement inserts at the point of sale.
 -- Toys "R" Us(R) -- Toys "R" Us will once again participate in the MasterValues program, offering MasterCard cardholders 10-20 percent off a large selection of merchandise when they use the MasterValues coupons available at all Toys "R" Us locations beginning June 1.
 Not all MasterValues offers are valid during the entire June- through-August promotion period, so cardholders should check with participating merchants for complete details after June 1.
 MasterCard cardholders will receive full information about the "MasterValues Summer 1992" program through statement inserts for both the MasterCard Standard card and the Gold MasterCard products, distributed through participating financial institutions.
 -0- 4/8/92
 /CONTACT: Steve Apesos of MasterCard International, 212-649-5476, or Linda Starier or Kerry Kronfeld of Rowland Company, 212-527-8800, for MasterCard International/ CO: MasterCard International ST: New York IN: FIN SU: PDT


CK-OT -- NY039 -- 6254 04/08/92 12:27 EDT
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Date:Apr 8, 1992
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