Printer Friendly

MARTIN MARIETTA TO APPLY MILITARY SIMULATION TECHNOLOGY TO SEGA VIDEO ARCADE GAMES

 DAYTONA BEACH, Fla., July 12 /PRNewswire/ -- Martin Marietta Corporation (NYSE: ML) and Sega Enterprises, Ltd., have reached an agreement for the use of Martin Marietta's simulation technology in the development of a Sega multi-player electronic game.
 The contract follows a joint-development, technology-transfer program originally launched in 1992 between Sega, based in Tokyo, and GE Aerospace in Daytona Beach. Martin Marietta combined its businesses with those of GE Aerospace in April.
 The new contract provides for specific application of Martin Marietta's real-time phototexture simulation technology to Sega's electronic games and potentially other entertainment products. The technology provides the ability to produce continuous, life-like imagery drawn from real-world photographic sources.
 Earlier this year, Sega introduced a low-cost computer graphics circuit board that combined its expertise in circuit board design with Martin Marietta's computer graphic image processing technology.
 In a parallel development, Sega also will adopt a Martin Marietta visual database generation system as an integral part of its gameware development. The system was designed to rapidly model large areas of actual terrain and create realistic three-dimensional moving models.
 In a joint statement, the two companies said: "This latest agreement will accelerate the conversion of advanced image-generation technology to mass market applications. Our initial efforts already have set new standards for image quality. We will soon be able to deliver products as visually compelling as the movies and orders of magnitude more stimulating than previous game experiences."
 Martin Marietta is a leading supplier of simulation and training systems, Sega is a world leader in high-technology entertainment products for commercial and consumer use.
 -0- 7/12/93
 /CONTACT: Chip Manor of Martin Marietta, 301-897-6258/
 (ML)


CO: Martin Marietta; Sega Enterprises, Ltd. ST: Florida IN: CPR SU: CON

KD-IH -- DC032 -- 0486 07/12/93 14:08 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jul 12, 1993
Words:292
Previous Article:AMERICA ONLINE STRENGTHENS EXECUTIVE TEAM; JACK DAVIES NAMED SENIOR VICE PRESIDENT
Next Article:REPUBLIC BANCORP INC. REPORTS RECORD EARNINGS
Topics:


Related Articles
SEGA SELECTED TOPS BY AMERICAN KIDS
SEGA SELECTED TOPS BY AMERICAN KIDS
MOTOROLA'S MICROPROCESSORS DOUBLE THE INTENSITY OF SEGA CD'S NEW 16-BIT GRAPHICS
W INDUSTRIES MAKES VIRTUAL REALITY A REALITY FOR SEGA; STRATEGIC JOINT VENTURE ANNOUNCED
TIME WARNER INTERACTIVE TEAMS WITH WAYNE GRETZKY AND THE NHL PLAYERS' ASSOCIATION FOR LINE OF INTERACTIVE HOCKEY GAMES
Sony ImageSoft shows 3 new sports titles.
Sega's headed for PCs: Saturn aligns with Pentium.
SEGA, IGT SIGN DISTRIBUTORSHIP AGREEMENT
Arcade Gamers Across the Country Feel the Heat as Die Hard Arcade Burns to the Top of the Charts
Quantum3D(TM) and Acclaim(R) Entertainment Join Forces to Deliver PC-Based Coin-Op Systems in Europe

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters