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MARTEL & ASSOCIATES TO CONDUCT AND FUND CORPORATE CRISIS RESEARCH

 VILLANOVA, Pa., Sept. 27 /PRNewswire/ -- Martel & Associates, an internationally recognized crisis communication counseling firm, has established the Martel Crisis Leadership Center.
 The center will conduct and fund research regarding crisis planning and communications within businesses throughout the world.
 Dr. Myles Martel, president of Martel & Associates, said of the center, "With 14 years of preparing corporations for crises, our firm recognizes the need for thorough research regarding crisis leadership and communication. Too many businesses throughout the world rely on weak planning, superficial advice and, yes, prayer."
 The center's own research will be complemented by grants awarded to faculty and graduate communications students at leading American universities.
 "Our goal is benchmark research that identifies the extent and quality of crisis communication planning to determine how often it is reviewed and updated, and to measure its impact on media coverage and resulting public attitudes," Martel said.
 Martel came to national prominence in 1980, serving as a personal communications adviser to Ronald Reagan and in 1984 to Ambassador Jeane Kirkpatrick.
 His firm has since counseled scores of Fortune 500 corporations on crisis communications, particularly pharmaceutical, energy, food, financial services and oil companies. He has published four books on communications. A fifth, "Fire Away: Fielding Tough Questions with Finesse," was just released by Irwin Professional Publishing.
 He is a recipient of the George Washington Honor Medal from the Freedom Foundation and is a member of the Hudson Institute, the prestigious think tank founded by the late Herman Kahn. Last year he delivered the Andrew W. Mellon Fund Lecture at Oxford University and the Commencement Address at the Temple University School of Communications.
 Bruce Boyle, senior associate at Martel & Associates, will serve as director of the center.
 As a member of the Martel firm, Boyle has trained scores of executives in crisis communication and planning. Before joining Martel & Associates, he had more than 20 years combined experience in corporate communications and as a newspaper reporter and columnist.
 The Martel Crisis Leadership Center Advisory Board:
 Frank Ursomarso, former director of White House Comunications
 Leslie Mayer, Ph.D., executive development advisor, senior associate, Martel & Associates
 John Field, Ph.D., senior associate, Martel & Associates
 Written inquiries regarding research grants may be directed to:
 The Martel Crisis Leadership Center, One Aldwyn Center, Villanova, Pa. 19085.
 /delval/
 -0- 9/27/93
 /CONTACT: Myles Martel, president, or Bruce Boyle, senior associate, of Martel & Associates, 215-525-5977/ CO: Martel & Associates ST: Pennsylvania IN: SU:


MP-JM -- PH005 -- 5884 09/27/93 11:06 EDT
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Date:Sep 27, 1993
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