Printer Friendly

MARS SELECTS NIELSEN FOR DOMESTIC AND INTERNATIONAL MARKETING ALLIANCE; JOINS KRAFT GENERAL FOODS, NESTLE, QUAKER IN RECENT NIELSEN AGREEMENTS

MARS SELECTS NIELSEN FOR DOMESTIC AND INTERNATIONAL MARKETING ALLIANCE; JOINS KRAFT GENERAL FOODS, NESTLE, QUAKER IN RECENT NIELSEN AGREEMENTS
 CHICAGO, Oct. 30 /PRNewswire/ -- Nielsen Marketing Research has signed an agreement with Mars, Inc. to provide the packaged goods manufacturer with all outlet marketing information, decision support services and analysis for all Mars, Inc. units, including new agreements in Canada, Mexico and with Uncle Ben's.
 The Mars contract comes on the heels of major recent agreements Nielsen has reached with such packaged goods leaders as Kraft General Foods, Nestle USA and Quaker Oats.
 "Mars is a sophisticated marketer, and we're very pleased to be recognized as a member of their decision-making team," said John H. Costello, president and chief operating officer, Nielsen Marketing Research-USA. "This initiative reinforced that Nielsen has moved beyond research and into the role of providing our business partners with analytical tools that convert information into insights."
 Nielsen will provide Mars, Inc. with a number of innovative data applications and application deliverables, including Nielsen Workstation, a Windows-based application system that allows users to integrate and evaluate retail information from a variety of sources to assist in on-line decision-making.
 "Nielsen's ability to service Mars in Mexico and Canada, as well as the future potentiality of covering Europe, was one of the determining factors in helping us reach our decision," said Jerry L. Esposito, director, commercial, Mars, Inc.
 The agreement is a major expansion of the successful relationship the two firms have enjoyed since 1988. Mars, Inc. brands serviced by Nielsen will include Mars Snack Foods, Kal-Kan, Dove, Uncle Ben's, Effem and Master Foods Interamerica (Mexico).
 Nielsen Marketing Research is the recognized global leader in marketing and decision support information. As a strategic partner with the world's top consumer packaged goods companies, Nielsen has been the primary supplier of information-based systems and analysis for nearly 70 years. Nielsen created and built the decision support information business overseas, beginning its global drive more than 50 years ago. Today, the company has operations in over 29 countries worldwide.
 -0- 10/30/92
 /CONTACT: Cheryl I. Procter of Nielsen Marketing Research, 708-498-7642/ CO: Nielsen Marketing Research ST: Illinois IN: SU:


KD -- NY096 -- 7321 10/30/92 16:53 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Oct 30, 1992
Words:366
Previous Article:GOLDRUSH CASINO & MINING CORP. TO FOREGO COMPLETION OF A PROPERTY
Next Article:CRAY COMPUTER ANNOUNCES INTENTION TO ESTABLISH RELATIONSHIP WITH THINKING MACHINES
Topics:


Related Articles
KRAFT GENERAL FOODS ANNOUNCES STRATEGIC PARTNERSHIP WITH NIELSEN MARKETING RESEARCH
NIELSEN WINS EXPANDED ALLIANCE WITH NESTLE USA
MARS, INC. SELECTS NIELSEN FOR DOMESTIC AND INTERNATIONAL MARKETING ALLIANCE; JOINS KRAFT GENERAL FOODS, NESTLE, QUAKER IN RECENT AGREEMENTS
MARS, INC. SELECTS NIELSEN FOR DOMESTIC AND INTERNATIONAL MARKETING ALLIANCE
COCA-COLA USA SIGNS MULTI-YEAR AGREEMENT WITH NIELSEN
NIELSEN STRENGTHENS MARKETING TEAM; FLASCHEN EXPANDS KEY MANAGEMENT RESPONSIBILITIES; SOLUTION SYSTEM TO ROLL OUT ON SCHEDULE
TYSON FOODS RENEWS PARTNERSHIP AGREEMENT WITH NIELSEN
A.C. NIELSEN SIGNS PAN-EUROPEAN CONTRACT WITH RECKITT & COLMAN; GLOBAL EXPANSION CONTINUES AT RECORD PACE
NIELSEN SIGNS AGREEMENT WITH LEAF INC.
NIELSEN TO ACQUIRE AGB: MCNAIR NEW ZEALAND GLOBAL EXPANSION ACCELERATES

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters