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STAFF and students at the North East Sales and Marketing Academy (nesma) are celebrating record exam results, with 100% pass rate for five out of the six modules.

In the latest results, published by the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR), nesma had a 91% pass rate across all levels of qualification. This is well above the CIM's last national average figure of 62%.

Nesma has built an impressive reputation in just three years. Over 120 students have been tutored for all levels of qualifications from the CIM, from chartered postgraduate diploma to introductory certificate.

Nesma expanded the range of qualifications in 2012, to offer the Chartered Institute of Public Relations' Foundation Award and CAM diplomas, including digital marketing qualifications.

In the CIM Student Awards to mark the centenary of CIM North East, nesma had 12 shortlisted students, and the ultimate accolade of CIM Student of the Year.

Helen Foley, currently marketing executive at Elanders Ltd, received her award for CIM Professional Certificate.

Students can study the CIM introductory certificate to find out just what marketing involves and progress through the professional certificate and diploma to the highest level, the chartered post-graduate diploma. Nesma tutors support and guide students through each level and encourage them to qualify for chartered marketer status.

Veronica Swindale, nesma's founding director, said: "We are able to deliver the tuition in a variety of ways to suit both the employer and the student so, for example, we have run in-company programmes for businesses as diverse as Arco in Hull to Virgin Money in Newcastle, as well as delivering online and centre-based programmes. I am convinced that the fact all our tutors are qualified, experienced practitioners means that we are able to provide practical, pragmatic teaching which students can apply to their own workplaces immediately."


TOP STUDENT Helen Foley, who was awarded the CIM Professional Certificate
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Publication:The Journal (Newcastle, England)
Date:Mar 27, 2013
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