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MARKET INTELLIGENCE SEMINARS: KEEPING THE COMPETITIVE EDGE

 MOUNTAIN VIEW, Calif., Jan. 19 /PRNewswire/ -- Market Intelligence will conduct its next "Customer Engineering" seminar on Feb. 2, 1993. The one-day seminar includes a workshop and individualized consulting.
 The "Customer Engineering" system presented in this seminar is meant to clearly detail what it means to be customer-focused. It is a unique system that will give participants insight into clients' individual needs, and in doing so, illuminate the inconsistencies that may have hindered marketing efforts thus far. The "Customer Engineering" system is a six-step process consisting of customer analysis, database development, lead generation, lead qualification, direct sales and closing the loop. Each step is easily monitored, measured, analyzed and optimized to provide the maximum return on investment.
 This seminar is conducted by marketing consultant Robert George. George is one of Market Intelligence's Client-Defined Research specialists on high-tech marketing issues. He founded the highly successful Market Intelligence Factory Automation service and Dataquest's Integrated Market Research Methodology Seminars.
 Market Intelligence is an international high-technology research firm providing information and analysis to the electronics, industrial, biotechnology and medical industries. All Market Intelligence reports are based on extensive interviews with marketing and technical experts from selected companies in each market segment. Market Intelligence also offers a full line of Client-Defined Research Services.
 Seminar information:
 Location: Market Intelligence, 2525 Charleston Rd.,
 Mountain View, CA 94043
 Time: 9 a.m. to 4 p.m.
 Cost: $195 per person -- including $95 "Customer Engineering"
 manual (special group rates available)
 For more information, see contact below.
 -0- 1/19/93
 /CONTACT: Robert George of Market Intelligence, 415-961-9000/


CO: Market Intelligence ST: California IN: SU:

GT-TM -- SJ001 -- 6117 01/19/93 08:02 EST
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Date:Jan 19, 1993
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