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MARKET FLOP.

"Our line of deli-style sandwiches are loaded with everything you'd expect from your favorite deli, and nothing you'd expect from fast food," says Arby's of its new Market Fresh Sandwiches.

Actually, the 780 calories, 40 grams of fat, 14 grams of saturated fat, and 1,690 milligrams of sodium in a Market Fresh Roast Beef & Swiss are exactly what you'd expect from fast food ... bad fast food. Turns out those numbers are worse for your heart and your blood pressure than a Quarter Pounder plus a medium order of fries at McDonald's.

The Market Fresh Roast Ham & Swiss and Roast Chicken Caesar aren't much better. The only one worth a try: the Roast Turkey & Swiss ... as long as you get it Swiss-less.

The bottom line: The major-league slather of mayonnaise might come from a "market" (as in "super") and the generous serving of meat and extra-thick slice of cheese might be "fresh" (as in "not spoiled"), but if you think "Market Fresh" means "healthy," turn the car around.

If you don't hit the brakes in time, try a Junior Roast Beef or Grilled Chicken Deluxe Sandwich from the regular menu. The only thing less "fresh" about them is the way they're marketed.

Arby's: (800) 272-9764.
COPYRIGHT 2001 Center for Science in the Public Interest
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Arby's Market Fresh Sandwiches a nutritional disaster
Publication:Nutrition Action Healthletter
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 1, 2001
Words:205
Previous Article:PATTY PARADISE.
Next Article:Genetically Engineered Foods.
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