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MARKET FIRST-TIMERS TO MAKE THEIR MARK.

NEW YORK-Buyers have plenty of opportunities to check out first-time exhibitors at the New York Home Textiles Show and in market showrooms. Each exhibitor has its own take on what will be popular on retail shelves. Here's a rundown of who's making news this market.

Tommy Bahama and Williamsburg

Home textiles products with Tommy Bahama and Williamsburg labels will be featured at the New York Home Textiles Show at the Jacob Javits Convention Center, according to show organizer George Little Management.

"We're excited that these well-known brands have opted to launch their new home collections at the show," said Penny Sikalis, vice president and group show manager. "The quality and versatility of the show's resources are reflected in these new collections."

Sferra Bros. Ltd. will launch its newly licensed Tommy Bahama Fine Island Linens collection, which includes bed linens, top-of-the-bed, decorative pillows and throws, and bath and table linens.

The collection is designed for a carefree lifestyle that appeals to the casual luxury home market and will emphasize soft, stonewashed fabrics with vintage-inspired prints, embroidered trims and whimsical island accents.

Pine Cone Hill is introducing bedding collections for the Williamsburg brand, which include a new line of printed, solid and whole-cloth quilts, as well as coordinated print and woven sheets. The William and Mary matelasse line, with an additional color assortment and new coordinating accessories, will also be shown.

The introductions of the two brands at the show follows licensing collaborations between Sferra Bros. and Tommy Bahama, and Pine Cone Hill and Williamsburg.

Raymond Waites

Raymond Waites has a new showroom, and this time it is all about bedding.

The showroom at 230 Fifth Ave., Suite 1404, will feature the signature look of the designer, who last spring showcased some 20 different product lines -- from lamps to furniture to hard window treatments -- in his 10th Street showroom.

Why is there a need for another showroom? "Our bedding collection really needs to be displayed. We just can't show fabrics," said Kevin Sapin, executive vice president of sales for Next Creations, the licensee of Raymond Waites' bedding.

Next Creations is a 2-year-old company that sources fabrics overseas and has a warehouse in New Jersey. The company develops private-label programs for retailers and is majority-owned by Michael Vidra, who is also a partner in Raymond Waites Design Inc.

Vidra said the 2,500-square-foot showroom, decorated with Raymond Waites' wallpaper and chandeliers, will house the new bedding collections. "We were getting a lot of requests from people to do bedding," said Vidra, adding that three years ago, Crown Crafts held the bedding license. He said seven beds will be shown and most of them are jacquard woven on cotton fabric.

Also to be presented at the showroom are Vintage Luxe and Bedding Collections, which highlight decorative florals. Vintage Luxe is a classic look and makes use of sophisticated color palettes, while Bedding Collections reflects a more contemporary design.

Sapin said there will be two sheet programs, a 240-thread-count print on woven stripe, and 270-thread-count print and fiber-reactive solids. The 240-thread-count will retail for $89 for a queen sheet set and $99 for the king set.

Aside from sheets, comforters, duvets, bed skirts, shams and decorative pillows will also have the designer's label. The collections are targeted to appeal to customers of specialty stores and better department stores.

Christy

Christy, a U.K.-based towel manufacturer, is exhibiting at the April market for the first time at Flatotel International and is showing towels constructed with a blend of silk, cotton and modal.

The towels, "Embrace with Silk," are aimed at the top-end market.

Christy is among the first manufacturers to pioneer an Egyptian cotton towel range, which now accounts for a significant portion of its business in the United States.

The company will show at Flatotel from April 12 to 16.

Melrose Home Collections

Melrose Home Collections is also a first-timer. It is showing an array of products at 230 Fifth Ave., Suite 1707, from April 12 to 19.

John Emrani, managing director of the company, said Melrose will introduce a variety of products in several categories such as window treatments, decorative pillows, throws, tabletop and furniture covers.

Melrose is a division of Emday Fabrics, an importer, converter and distributor of textiles in the garment industry.
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Comment:MARKET FIRST-TIMERS TO MAKE THEIR MARK.
Author:Leizens, Leticia
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Geographic Code:1USA
Date:Apr 8, 2002
Words:711
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