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MARKET ALLIANCE TO ADVANCE BIOTECH PRODUCTS IN PULP AND PAPER INDUSTRY

 MARKET ALLIANCE TO ADVANCE BIOTECH PRODUCTS
 IN PULP AND PAPER INDUSTRY
 ROCHESTER, N.Y., June 3 /PRNewswire/ -- Efforts by the pulp and paper industry to respond to needs for improved process economics and reduced environmental impact are significant. Years of research and development have shown the potential for the products of biotechnology to solve many of these problems. Leading technology and marketing companies CIBA-GEIGY and GENENCOR INTERNATIONAL have combined their efforts to bring important new enzyme products to the marketplace. The companies see rapid growth in demand for such products with the global market expected to approach $100 million by the end of the decade.
 For several years, GENENCOR has been working closely with a number of pulp and paper mills in North America and Europe. Numerous full scale plant trials have shown the potential benefits of enzymes in applications such as bleaching and dewatering. Faced with the need to improve water quality, manufacturing efficiency and product quality, several mills are now in the process of converting to enzyme usage.
 "As a leader in the paper chemicals and dyestuffs market, we are pleased to bring new technology to the pulp and paper industry," said Dr. Dieter Werthemann, director and head of application technology, CIBA-GEIGY, Basle. "We see tremendous potential for GENENCOR's enzymes in meeting our customers' needs."
 Under the terms of the new agreement, GENENCOR will pursue research and development activities and manufacture the enzyme products. CIBA-GEIGY will market worldwide using its existing paper groups strengthened by new promotion teams for the pulp area. No financial terms were disclosed by the partners.
 The pulp and paper industry has actively been exploring technologies that allow reduced environmental impact. For instance, use of chlorine products in wood pulp bleaching has been associated with water quality issues, including dioxins. The xylanase enzymes allow for significant reduction in chlorine consumption without major capital investments. Cellulases, where GENENCOR holding the leading technology position, enhance water removal during the production of specialty papers. This allows increased machine speed and also improves paper quality. Several other applications of new enzyme technology are under development, including pitch control, microbial growth control, newsprint de-inking and effluent treatment.
 "These enzymes offer advantages in cost, performance, capital requirements and environmental quality," said Juha Koivurinta, vice president, Stategic Planning and Business Development, GENENCOR. "This collaboration with CIBA-GEIGY will allow us to rapidly develop a nascent market into one of the largest industrial enzyme segments."
 -0- 6/3/92
 /CONTACT: Ed Robinson or Dr. Juha Koivurinta, both of GENENCOR International, 716-256-5210; or Dr. D. Werthemann of CIBA-GEIGY, (Switzerland) 41/61/696 3744/ CO: GENENCOR International ST: New York IN: SU:


LC -- CLFNS1 -- 6454 06/03/92 07:31 EDT
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Publication:PR Newswire
Date:Jun 3, 1992
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