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MARION MERRELL DOWN FREE HOTLINE HELPS ALLERGY SUFFERERS PREPARE FOR POLLEN LEVELS

 NEW YORK, May 4 /PRNewswire/ -- May is national Asthma and Allergy Awareness month, and allergy sufferers are reminded that the best way to battle high pollen levels is to be aware -- and prepare. Allergy sufferers can battle the uncomfortable symptoms caused by pollens -- sneezing, runny nose, itchy eyes and congestion -- if they are prepared in advance by knowing what the pollen levels in their area will be.
 Allergy sufferers in and around 50 cities across the United States can obtain a local pollen forecast by calling the Marion Merrell Dow Pollen Forecast Hotline (1-800-POLLENS). The forecast takes traditional pollen counts one step further by actually predicting pollen levels for the coming week, thereby providing a significant advantage for the more than 40 million Americans who suffer from allergies. The hotline is sponsored by Marion Merrell Dow Inc., makers of the terfenadine (Seldane(R)(A)) family of anti-allergy products.
 "The Marion Merrell Dow Pollen Forecast Hotline is valuable because it provides allergy sufferers with a look at the week ahead, rather than giving the pollen count for a given day," said Edward Philpot, M.D., assistant clinical professor of medicine in the department of rheumatology, allergy and immunology at the University of California, Davis, School of Medicine. "The hotline is extremely helpful for allergy sufferers in determining what treatment they will need for the upcoming week."
 The forecasts describe pollen levels as high, medium or low. However, the information that callers receive vary depending on the city where they live and the time of year. Pollen culprits are different in the various regions of the country, but for the most part, tree pollens are the main allergens of spring, although grass and weed pollen are prevalent in the summer and fall. The winter months are generally slow months for pollen activity in most of the country, but in warmer regions these pollens may be present year-round.
 The Marion Merrell Dow Pollen Forecast is devised by Multidata Inc., St. Paul, Minn., and is determined by a scientific, statistical model that incorporates a number of important elements. First, the model considers historical pollen and meteorological data. Secondly, pollen and meteorological data from the week preceding the forecast are reviewed and finally, the projected meteorological data for the week of the forecast are taken into account. The information is tabulated using the statistical model, and the predictions are made.
 The forecast is updated every Wednesday at 5 p.m., CDT.
 Traditionally, allergy sufferers will reach for an over-the-counter (OTC) allergy medication as a first attempt at controlling allergy symptoms. However, many OTC allergy medications cause impairing side effects and allergy sufferers may want to see a physician for non-impairing alternatives.
 Seldane (terfenadine) is the first of the "new generation" of antihistamines. In addition, Seldane (terfenadine) does not cause unwanted central nervous system side effects such as sedation, lack of concentration, diminished performance, impaired physical and mental judgment and inattentiveness.
 Seldane (terfenadine) and Seldane-D(R)3 (terfenadine 60 mg and pseudoephedrine HCI,120 mg) are contraindicated in patients taking ketoconazole (Nizoral), Itraconazole (Sporanox) or erythromycin (an antibiotic) and in patients with significant hepatic (liver) dysfunction. Recommended doses of terfenadine must not be exceeded.
 (A) Seldane prescribing information.
 (B) Seldane-D prescribing information.
 MARION MERRELL DOW POLLEN FORECAST HOTLINE MARKETS
 Albuquerque, N.M.
 Atlanta, Ga.
 Austin, Texas
 Baltimore, Md.
 Birmingham, Ala.
 Boston, Mass.
 Buffalo, N.Y.
 Charlotte, N.C.
 Chicago, Ill.
 Cincinnati, Ohio
 Cleveland, Ohio
 Columbus, Ohio
 Dallas, Texas
 Denver, Colo.
 Detroit, Mich.
 El Paso, Texas
 Hartford, Conn.
 Houston, Texas
 Indianapolis, Ind.
 Jacksonville, Fla.
 Kansas City, Mo.
 Knoxville, Tenn.
 Little Rock, Ark.
 Los Angeles, Calif.
 Louisville, Ky,
 Madison, Wis.
 Memphis, Tenn.
 Miami, Fla.
 Milwaukee, Wis.
 Minneapolis, Minn.
 Nashville, Tenn.
 New Orleans, La.
 New York, N.Y.
 Oklahoma City, Okla.
 Orlando, Fla.
 Philadelphia, Pa.
 Phoenix, Ariz.
 Pittsburgh, Pa.
 Portland, Ore.
 Richmond, Va.
 Sacramento, Calif.
 Salt Lake City, Utah
 San Antonio, Texas
 San Diego, Calif.
 San Francisco, Calif.
 Seattle, Wash.
 St. Louis, Mo.
 Tampa, Fla.
 Toledo, Ohio
 Tulsa, Okla.
 -0- 5/4/93
 /CONTACT: Tom Heapes of Marion Merrell Dow Inc., 816-966-4000, or Liz Gelpke of Porter/Novelli, 212-315-8144, for Marion Merrell Dow Inc./


CO: Marion Merrell Dow Inc. ST: IN: HEA SU: PDT

PS-OS -- NY002 -- 4146 05/04/93 08:30 EDT
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Date:May 4, 1993
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