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MARGARINE CELEBRATES 25 YEARS OF FREEDOM Last State Entered Margarine 'Union' in July 1967

 MARGARINE CELEBRATES 25 YEARS OF FREEDOM
 Last State Entered Margarine 'Union' in July 1967
 WASHINGTON, July 1 /PRNewswire/ -- Margarine being smuggled across state lines? Roadside stands established just to sell margarine? Consumers wearing yellow in support of margarine?
 Such was the case until 25 years ago this month, when free competition returned to the dairy case of the supermarket. Americans no longer had to eat "bootleg" margarine following the repeal of multi- state bans on the sale of yellow margarine. Wisconsin was the last state to carry such a ban, which ended July 1, 1967, after being in effect for 72 years to protect dairy interests.
 "The end of the margarine bans is of interest today for the broader result it achieved," said Joseph B. Morris, associate executive director of the National Association of Margarine Manufacturers. "A free market for margarine resulted in a broader range of products to benefit the consumer. For years, consumers had been demanding margarine for its taste, use as a butter substitute and its cost. The repeal of the 'yellow margarine prohibition' opened the door for those who had not been able to enjoy their preferred choice."
 To mark the end of the "yellow ban" 25 years ago, Wisconsin Gov. Warren P. Knowles signed the repeal into law using a pen with yellow ink. Standing with the governor was his wife, Dorothy, who was one of eight women at the signing wearing yellow dresses, a symbol for support of margarine at the time.
 With the end of the state bans, consumers in every part of the nation were finally able to enjoy margarine in the preferred color. Since then, margarine products have grown into a wide range of choices, including reduced-fat vegetable oil spread. Margarine and vegetable oil spreads contain no cholesterol, are relatively low in saturated fat and are thus ideal for those trying to follow the advice of health experts to reduce cholesterol and saturated fat intake. There are also margarines and spreads, known as blends, that contain butter.
 As before the state bans, consumers still prefer margarine products that are similar to butter in color. Most margarine products are made from clear vegetable oil, which results in a pale white product. Beta carotene is added to give margarine products their characteristic yellow color as well as vitamin A.
 Consumption of margarine products has outpaced butter since 1957, with annual per capita consumption at 10.9 pounds today.
 The National Association of Margarine Manufacturers is the association of margarine and margarine product manufacturers and their suppliers.
 -0- 7/1/92
 /CONTACT: Joseph B. Morris, 202-785-3232, or John Buchholz, 404-252-3663, both of the National Association of Margarine Manufacturers/ CO: National Association of Margarine Manufacturers ST: District of Columbia IN: SU:


BN-EA -- AT003 -- 5530 07/01/92 09:25 EDT
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Publication:PR Newswire
Date:Jul 1, 1992
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