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MAPICS and Interact Commerce Partner to Strengthen CRM Solutions for Mid-Market Manufacturers.

Business Editors/High-Tech Writers


MAPICS to Market Front Office/Back Office

Solution to Manufacturing Customers

MAPICS Inc. (Nasdaq/NM: MAPX), a global provider of collaborative, extended ERP applications for manufacturers, and Interact Commerce Corp., the makers of SalesLogix, the leader in small business and mid-market CRM, and ACT!, the best-selling contact manager, Monday announced a partnership that will expand the CRM capabilities offered through MAPICS ERP for Extended Systems, formally known as Point.Man.

The partnership will enable MAPICS to market SalesLogix to its high-tech customers in the mid-range manufacturing market, as well as offer a complete front office/back office solution to new customers. For manufacturers who need to integrate CRM into their ERP system, SalesLogix will be integrated into MAPICS ERP for Extended Systems by the end of this year.

With SalesLogix, mid-market manufacturers will be able to strengthen communications with prospects and customers by tracking customer information such as orders, invoices and shipping status; track and measure targeted marketing campaigns; and project revenues.

The solution can be deployed not only to inside sales teams, but also to direct sales representatives, manufacturers' representatives, distribution sales and marketing departments.

"By offering our customers a leading mid-market CRM solution, we are empowering them to better compete in today's collaborative business environment," said Sandy Hofmann, vice president of MAPICS' high-tech business unit. "Because MAPICS understands the needs of mid-market manufacturers, we are extending the CRM and sales channel management capabilities of our ERP offerings.

"Our customer-centric offerings confirm our commitment to deliver valuable solutions to mid-market manufacturers."

With the integrated MAPICS and SalesLogix solution, users will be able to connect or link information from their ERP solution directly into SalesLogix, creating an end-to-end CRM solution that follows the customer from initial contact through the sale and after-market support.

MAPICS also will implement and support SalesLogix, assuring customers that the product is installed and maintained by professionals that are familiar with their company and its business processes and systems.

"By partnering with MAPICS, we are able to assist mid-market high-tech manufacturers in achieving front office/back office integration for a complete view of their customers," said Pat Sullivan, chief executive officer of Interact Commerce.

"Customer relationships in the high-tech manufacturing industry take on an increased importance because they can last through the life of the product. By tying ERP and CRM information, we are helping this process become much easier to manage."


Headquartered in Alpharetta, Ga., and with offices around the globe, MAPICS delivers extended enterprise applications. These solutions enable mid-market manufacturers around the world to compete better by streamlining their business processes, maximizing organizational resources and extending their enterprise beyond the four walls for secure collaboration with their value chain partners.

MAPICS' solutions include two enterprise resource planning (ERP) foundations, plus supply-chain management, collaborative commerce and maintenance and calibration functionality. Serving thousands of customers in more than 70 countries, MAPICS is one of the most widely used mid-market manufacturing solutions in the world.

Some of MAPICS' customers include: Anaren Microwave Inc., Ashley Furniture Industries Inc., Bayer Corp., Dirona SP, Dukane Corp., Goodrich Corp., Hartzell Propeller Inc., Honda Motor Co. Ltd., Michelin Corp., SmithKline Beecham, Volvo Corp. and YORK International Corp. For more information, visit

About Interact Commerce Corp.

Interact is the leading provider of relationship management software for mid-sized companies and small office/home office businesses. The company is known for building products that are easy to use, quick to deploy, provide integration with leading back-office solutions and give anytime, anywhere access to critical information.

The company's products include SalesLogix, the leader in small business and mid-market CRM (customer relationship management) used by over 3,500 companies; and ACT!, the best-selling contact manager used by more than 3.2 million professionals and 11,000 corporations worldwide.

Interact is a subsidiary of the Sage Group, plc, the leading supplier of business management software and related products and services to the small- to medium-sized business community worldwide.

MAPICS is a trademark of MAPICS Inc.

Other brand and product names may be trademarks of their respective owners.

Editor's Note: The correct usage of the MAPICS name is all capitals.

Statements in this press release or otherwise attributable to MAPICS, "the company," regarding the company's business which are not historical facts, including those regarding growth in new business, are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.

Words such as "expand," "enable," "offer," "integrate," "able," "empowering," "commitment," "will," "achieving" and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of performance and are inherently subject to risks and uncertainties, none of which can be predicted or anticipated.

Many factors could cause the actual results to differ materially from those expressed in the forward-looking statements made by or on behalf of the company including, without limitation, the terms and conditions associated with the parties' relationship, the effect of fluctuations in the economy, the impact of competitive products and services, the availability of qualified resources, the ability of the company and third parties to develop and enhance products, and other risks detailed in the company's annual report on Form 10K and other filings with the SEC.
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Publication:Business Wire
Geographic Code:1USA
Date:Aug 27, 2001
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