MAN ROWS ACROSS PACIFIC OCEAN AS 46 MILLION WATCH
VIA SATELLITE VIDEO NEWS RELEASE
NEW YORK, Feb. 13 /PRNewswire/ -- Everything from a journey across the Pacific and the birth of a baby killer whale, to the world's worst sneakers were topics of video news releases that made Medialink's Top 10 list for the most watched VNRs of 1991, the company announced today. Viewing audiences averaged 26.5 million.
Coming in at the number one spot was Sector Sport Watches' VNR of the first person to ever row alone across the Atlantic and Pacific Oceans. Over 46 million people watched via Medialink satellite as Gerard d'Aborville, a 46-year-old Frenchman from Breton, France, single- handedly rowed across the North Pacific Ocean in 134 days. No stranger to oars, he had rowed across the Atlantic Ocean in 1980.
Ranked second was Sea World's VNR featuring the birth of a baby killer whale on July 9. Over 31 million viewers watched the 300-pound calf enter the world -- the sixth of the zoological institutions' breeding program for killer whales.
Third place went to the American Institute of Physics' VNR of astronomers preparing for the July eclipse. DNX Corporation's announcement of a new blood substitute ranked fourth, followed by Coors' court victory allowing it to air their light beer commercial resembling the Energizer "Pink Bunny."
Other VNRs in the Top 10 featured new product introductions, a demonstration against Prozac and Cheerios' 50th birthday party. (See list below).
To be eligible for the survey, the VNR had to be distributed and tracked for usage by Medialink. The audience figures are based on viewer estimates compiled from monitoring by Nielson Media Research, press clipping services and other sources. Medialink distributed all the Top 10 VNRs to 700 television stations via satellite.
"VNRs are getting more and more coverage from a wide variety of sources," said Nick Peters, vice president of Medialink. "There is great interest in stories that touch people and affect consumers' lives."
The Top 10 VNRs distributed by Medialink for 1991 were:
1. First person to row alone across the Atlantic and Pacific Oceans -- produced by Perri-Pharris Productions, Orange County, Calif., for Sector Sport Watches of Switzerland. VNR spotlights the 46-year-old Frenchman's trek across the North Pacific. Viewers: 46.1 million. Transmitted Nov. 21.
2. Birth of baby killer whale at Sea World -- produced by Fleishman-Hillard, St. Louis, for Sea World. Coverage of prenatal care program for the calf's mother, as well as the 300-pound calf's birth. Viewers: 31.4 million. Transmitted July 9.
3. Astronomers prepare for the eclipse -- produced by Ruder Finn, New York, for the American Institute of Physics. VNR features the preparation and experiments at Hawaii's Mauna Kea observatory as well as highlights of the eclipse. Viewers: 27.8 million. Transmitted July 9.
4. New blood substitute -- produced by Hill and Knowlton, Washington, for DNX Corporation. Announcement of a new blood substitute, entirely free from the threat of contamination by infectious agents that cause diseases such as AIDS and hepatitis. It may provide a cost-effective and virtually unlimited alternative to the human blood supply. Viewers: 27.7 million. Transmitted June 17.
5. Coors court victory -- produced by Foote, Cone & Belding, Chicago, for Coors Brewing Company. Announcement of Coors' court victory to air its Coors Light commercial in which actor Leslie Nielsen resembles the Energizer "Pink Bunny." Viewers: 27.1 million. Transmitted May 15.
6. The new Achieva -- produced by Perri-Pharris Productions, Orange County, Calif., for Oldsmobile. In a move to chip away at Japan's strength in the car market, Oldsmobile unveils its latest, Achieva, and personally delivers it to the home of the first buyer. The new owner's neighborhood is quickly converted into an "All-American" block party. Viewers 26.5 million, Transmitted Dec. 26.
7. International Rotten Sneakers Contest -- produced by Combe Inc., White Plains, N.Y., for Combe Inc./Odor-Eaters. Kids from all walks of life stomp into Montpelier, Vt., competing for the honor of "world's worst sneakers" in the 16th annual contest. Viewers: 20.9 million. Transmitted March 20.
8. Demonstration against Prozac -- produced by Bain & Lichtenstein, Alexandria, Va., for Fast Cuts for Citizens Commission on Human Rights. Coverage of demonstration against Prozac, calling for its removal from the market. Demonstration included a "Roll Call for the Dead," which was read outside the FDA building while victims testified before the drug advisory committee. Viewers: 20.7 million. Transmitted Sept. 20.
9. Citibank Price Protection -- produced by Ruder Finn, New York, for Citibank. The world's largest issuer of credit cards unveils an innovative new service for its cardmembers that guarantees the lowest available price for their purchase. Viewers: 19.7 million. Transmitted April 1.
10. Cheerios 50 Birthday -- produced by Daniel J. Edelman, Chicago, for General Mills' Cheerios. The cereal celebrates its 50th birthday with a big bash in its hometown Minneapolis. Highlights include archival footage of vintage Cheerios commercials and memorabilia, factory footage of Cheerios production and event footage featuring a giant Cheerios cake and birthday card. Viewers: 17.1 million. Transmitted June 19.
Medialink is the nation's distributor of public relations video, including video news releases, satellite media tours and videoconferencing. It is operated by Video Broadcasting Corp., headquartered in New York, with full-services offices in Chicago, Los Angels, Washington and London.
/NOTE TO EDITORS: Photos from some VNRs are available./
/CONTACT: Mary Churchill of M. Churchill Communications, 212-370-2525, for Medialink/ CO: Medialink ST: New York IN: ENT SU: CK-TS -- NY059 -- 9783 02/13/92 13:23 EST