Printer Friendly

MALIBU GRAPHICS PUBLISHING GROUP ANNOUNCES UNIQUE CREATOR-OWNERSHIP ARRANGEMENT WITH FORMER MARVEL COMICS ARTISTIC TEAM

MALIBU GRAPHICS PUBLISHING GROUP ANNOUNCES UNIQUE CREATOR-OWNERSHIP
 ARRANGEMENT WITH FORMER MARVEL COMICS ARTISTIC TEAM
 Artists Creating Under New Image Comics Banner; Debut Release,
 "Youngblood," Sets Advance Order Industry Record
 LOS ANGELES, Feb. 19 /PRNewswire/ -- In what represents an industry coup, Malibu Graphics Publishing Group and several record-selling artist/creators formerly with top-ranked Marvel Comics have established a unique creator/ownership association, effective immediately, which sees the eight artists under the newly created Image Comics banner, published by Malibu Graphics. The announcement was made today by Scott Rosenberg, president of privately held Malibu Graphics, one of the nation's largest comic book publishers.
 Joining Malibu Graphics via their Image Comics imprint are Jim Lee and Chris Claremont ("X-Men"); Rob Liefeld ("X-Force"), Erik Larsen and Todd McFarlane ("Spider-Man"); Whilce Portacio ("Uncanny X-Men"); Marc Silvestri ("Wolverine") and Jim Valentino ("Guardians of the Galaxy"), who together accounted for a remarkable $50 million in retail sales and more than 5 percent of all national comic book sales since 1990 as the forces behind Marvel's top five comic titles.
 In attracting the eight men from Marvel to its publishing auspices, Malibu Graphics has taken the industry lead in the realm of creator/artist recognition, offering the new Image Comics artists full rights to, and strong editorial control over, their comic creations.
 Malibu Graphics' creative rights package, similar to those prevalent within most other entertainment arenas but highly unusual in the comic publishing industry, allows Image Comics artists to retain complete ownership of the characters they create, be involved financially with all resulting worldwide licensing arrangements and determine the creative directions their characters take over the years.
 In testament to the loyal consumer following the new Image Comics artists continue to enjoy, the advance direct market order of more than 325,000 copies for the mid-March debut Image Comics release, Liefeld's action-oriented "Youngblood," has set new industry records and was an important contributor to the virtual doubling of Malibu Graphics' market share in the month of February. As such, the five-year-old company is now poised for its most successful year to date.
 Other Image Comics titles thus far planned include Liefeld's "Brigade;" McFarlane's "Spawn;" and Larsen's "Savage Dragon."
 Commenting on the formation of Image Comics, Rosenberg said, "We are extremely proud to welcome these superb talents to the Malibu team and hope that the level of creative and financial participation we are offering them helps illustrate the company's long-standing commitment to artist and creator recognition."
 Added Rosenberg, "When you consider as examples that Jim Lee holds the all-time sales record for comics as the artist on 'X-Men' (8 million copies), that Rob Liefeld's 'X-Force No. 1' sold a record 3.5 million copies last summer and that Todd McFarlane set an industry record in 1990 with his re-introduction of 'Spider-Man,' it is obvious that Image Comics is being launched with several of the most creative and successful individuals in the industry today. Indeed, the value of these new associations transcends comics alone and will surely marry exceedingly well with licensing, film, television and other marketing opportunities."
 Image Comics will see the creation of a new, all-color line of $1.95 super-hero titles such as the action-oriented "Youngblood," with each title set within the same super-human "universe" -- a concept which will facilitate frequent character crossovers. The shared-universe concept has only been successfully employed twice in the 55-year history of the U.S. comic book industry; first with the launching of DC Comics' "Superman" (and related titles) in 1938; and once again with Marvel's creation of the comic universe inhabited by "Spider-Man" and "The Fantastic Four" in 1961.
 Malibu Graphics Publishing Group, which recently passed the impressive 10 million mark in terms of comics published and which traditionally has an older, more sophisticated readership than its publishing rivals, is known for its aggressive, risk-taking posture and for the youthful industriousness of its executives. Established with only three titles in 1986 by Rosenberg, along with Dave Olbrich, publisher, Chris Ulm, editor-in-chief, and Tom Mason, creative director, the company now produces close to 25 publications per month, more than any other independent in North America.
 Prior to Image Comics, the Westlake Village, Calif.-based Malibu Graphics established four distinct subsidiary imprints: Adventure Comics, Aircel Comics, Eternity Comics and Platinum Editions. The company's product entails such as disparate styles as science fiction, humor, adventure, horror and adaptations of classic novels, and includes such popular licensed and original titles as "Sherlock Holmes" and "Dinosaurs For Hire."
 Beyond publishing such super-hero adventures as "Youngblood," Malibu Graphics Publishing Group is also the industry leader in the publication of nostalgia television and film-based comics, including "I Love Lucy," "Planet of the Apes," "The Three Stooges," "Alien Nation" and "Perry Mason."
 Despite the impact of the recession on most industries, the comic publishing arena in general has seen phenomenal growth over the past year, with retail sales now at a peak $500 million annual level. This represents a 380 percent increase over the figure five years earlier.
 -0- 2/19/92
 /CONTACT: Peter Berk or Dan Harary of The Lippin Group (L.A.), 213-965-1990; or Mitch Zamarin of The Lippin Group (N.Y.), 212-986-7080, for Malibu Graphics Publishing Group/ CO: Malibu Graphics Publishing Group; Marvel Comics ST: California IN: PUB SU:


EH-KJ -- LA002 -- 0374 02/19/92 11:02 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Feb 19, 1992
Words:882
Previous Article:ROGER STAUBACH ELECTED TO BOARD OF LIFE PARTNERS GROUP
Next Article:AUSTIN, TEXAS PUBLIC IMPROVEMENT BONDS RATED 'AA' BY FITCH -- FITCH FINANCIAL WIRE --
Topics:


Related Articles
MALIBU GRAPHICS PUBLISHING GROUP MERGES WITH VIDEO GAME DEVELOPER ACME INTERACTIVE TO FORM MALIBU COMICS ENTERTAINMENT INC.
MALIBU COMICS ENTERTAINMENT SECURES EXCLUSIVE RIGHTS TO COMIC BOOK VERSION OF 'STAR TREK: DEEP SPACE NINE'
MALIBU COMICS' 'PROTECTORS NO. 5' TO FEATURE DEMISE OF SUPER-HERO 'NIGHT MASK'
MALIBU COMICS' 'PROTECTORS NO. 5' TO FEATURE DEMISE OF SUPER-HERO 'NIGHT MASK'
MALIBU COMICS TO DEBUT 'THE MIGHTY MAGNOR,' NEW BY MAD MAGAZINE ARTIST SERGIO ARAGONES, IN APRIL ON QVC NETWORK
MALIBU TO LAUNCH "ULTRAVERSE" IN JUNE; NEW SUPER-HERO CHARACTERS CREATED BY UNPRECEDENTED TEAM OF WRITERS & ARTISTS, LARRY NIVEN
MARVEL ENTERTAINMENT ACQUIRES MALIBU COMICS
BERT GOULD JOINS MARVEL COMICS AS EXECUTIVE VICE PRESIDENT, MARKETING
Scott Rosenberg Leaves Marvel; Acquires 50 Percent of Platinum Studios

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters