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MAKE ORAL ELECTROLYTE SOLUTION PART OF ANNUAL BACK-TO-SCHOOL PURCHASES

MAKE ORAL ELECTROLYTE SOLUTION PART OF ANNUAL BACK-TO-SCHOOL PURCHASES
 BOCA RATON, Fla., July 14 /PRNewswire/ -- When children forsake summer vacation for fall school and chores, Pediatrician Neil J. Merlis said their sensitive systems may react adversely and, in many cases, they may become ill with infectious diarrhea.
 Dr. Merlis, who has begun a national campaign to educate American parents of the dangers of dehydration due to untreated diarrhea in children, advises parents to include on their fall checklist and keep on hand a reliable oral electrolyte solution such as NATURALYTE(TM), which he developed and which his firm, Unlimited Beverages, Inc. (U.B.I.), distributes.
 "Nothing has been proven to work better than an oral electrolyte solution," Merlis said.
 According to Merlis, untreated diarrhea is not something that parents should take lightly. Children in the United States die every day because their diarrhea is left untreated or is diagnosed too late. When diarrhea is accompanied by vomiting, dehydration comes on very quickly.
 "Part of the problem in treating children with acute diarrhea is that many parents still tend to rely on older methods, methods which actually may aggravate the problem instead of treating it," Merlis said.
 "Many parents do the wrong thing," he said. "They administer extra liquids in the form of apple juice, soda pop, or just plain water.
 "None of these beverages has the proper balance of minerals, such as potassium and sodium, that are lost along with the fluid in cases of diarrhea and/or vomiting without the correct amounts and proportions of which life cannot go on. Beverages such as fruit juice, which contain large amounts of sugar, may actually aggravate the condition; the sugar enters the bowel and draws water into it -- and away from the circulatory system and all the body tissues to which water should be carried.
 "The answer simply involves keeping a special solution in the home such as the one I developed," Merlis said. His product, NATURALYTE(TM) Oral Electrolyte Solution, can be purchased at any drugstore or supermarket for just a few dollars.
 When mild to moderate diarrhea strikes a child, feeding NATURALYTE(TM) will ward off the dehydration that can accompany the condition and prevent a trip to the hospital, or worse, if dehydration is not treated soon enough.
 NATURALYTE(TM) contains a mixture of water, minerals, sodium, potassium and carbohydrates combined in a proportion similar to those found in body fluids and are, therefore, ideal for replacing lost water and other vital nutrients.
 Why are oral electrolyte solutions preferable to what mothers and fathers have been doing for years?
 "With diarrhea, there is damage to the mucosa of the intestine that may result in impaired uptake of wath digestion and absorption. Both of these factors lead to an absence of normal electrolyte absorption from the bowel wall. If there is vomiting, then the problem is compounded and, not only is there a decrease in electrolyte absorption, there is also the loss of fluids and electrolytes in the diarrhea and vomit."
 Dehydration, secondary to diarrhea, is a result of the net loss of extra-cellular fluid that is composed of sodium, chloride, potassium, water and bicarbonate. The replacement fluid, therefore, should be similar to extra-cellular fluid. That is exactly what NATURALYTE(TM) contains.
 Merlis emphasized that NATURALYTE(TM) Oral Electrolyte Solution is ready to use, naturally fruit flavored, meets suggested levels of sodium, potassium and carbohydrates for oral electrolyte solutions as recommended by the American Academy of Pediatrics and is less expensive than its competitors.
 For a free brochure, "What Parents Should Know About Dehydration," call 800-367-4477. Or write to NATURALYTE(TM), c/o Unlimited Beverages, Inc., 2920 N.W. Boca Raton Blvd., No. 1, Boca Raton, FL 33431.
 -0- 7/14/92
 /CONTACT: Tracy Tilson of Tilson & Associates, 407-750-8089, for Unlimited Beverages/ CO: Unlimited Beverages, Inc. ST: Florida IN: HEA SU:


SM -- NYSFNS31 -- 8900 07/14/92 07:29 EDT
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Date:Jul 14, 1992
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