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MAJOR SEMICONDUCTOR COMPANIES COMBINE TO FIGHT RECESSION

 MAJOR SEMICONDUCTOR COMPANIES COMBINE TO FIGHT RECESSION
 IRVINE, Calif., Sept. 3 /PRNewswire/ -- In an action intended to boost and showcase American competitiveness and ingenuity, eight leading U.S. semiconductor manufacturers -- normally as cooperative as oil and water -- are co-sponsoring an electronic design contest that's proving to be the world's largest.
 The contest, named "American by Design," is built around the products of Intel, Motorola, Texas Instruments, Actel, Altera, AMD, LSI Logic and Signetics. It offers more than $25,000 in prizes and individual recognition to those designers who enter.
 Entry costs nothing. No purchase must be made. None of the manufacturers is making any profit from the contest. In fact, it costs them to support the organization and operation of the promotion. Some are even offering free design kits to entrants. Obviously, the intent is to help business in the long run. Immediately, though, it is intended to help fight off a recession- induced pessimism as well as promote American products and ingenuity.
 To date, several thousand designers have requested entry forms. A number of entries have been received, ranging from a solar-powered car to an infrared sensor that audibly tells you when to toss another log in your fireplace.
 The only rules are that entrants must come up with a workable, creative and innovative use of particular semiconductor devices. A winner will be picked in each of eight separate categories, based on using a specific device or set of devices from each manufacturer. Each of these winners will receive $1,000. In addition, a grand prize winner, for the best design using products from two or more categories, will receive $10,000. And, in a sweepstakes-type drawing from all qualified entrants, winners or not, an American-designed Saturn SL automobile will be awarded.
 To stress the contest's intent to celebrate individual designers, the grand prize has been named the "Kilby Award for Engineering Excellence" and it will be presented, along with the other winners' awards, by Jack Kilby, the inventor of the integrated circuit.
 The contest is also being co-sponsored by Electronic Engineering Times, a trade publication, and Wyle Laboratories' Electronic Marketing Group, an Irvine-based electronic distributor that carries the products of all eight manufacturers.
 Awards will be presented at a special event during the large electronics trade show, WESCON, in Anaheim, Calif., Nov. 18. Original announcement of the contest was made in EETimes in July. The list of winners will be announced in a special 20th anniversary, "Celebrating the Engineer" issue of EETimes, Oct. 28. All entries must be in by Sept. 22.
 Entry information, including a list of the specific semiconductor families involved and all rules and regulations, can be obtained by calling a nationwide toll-free number, 800-672-3475, at Wyle Labs. Selection of winners will be made by an independent EETimes panel.
 Everyone involved wants to stress that the contest is not anti- anybody, just pro-American. It is intended to promote U.S. semiconductors, recognize individual design excellence, and perhaps bring some un-heralded but worthwhile designs to the competitive American markets -- a tangible example of one of President Bush's "1,000 points of light."
 -0- 9/3/92
 /CONTACT: Richard Springer of Wyle Laboratories, 714-453-3103/
 (WYL) CO: Wyle Laboratories ST: California IN: CPR SU:


AL -- LA023 -- 6497 09/03/92 14:26 EDT
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Date:Sep 3, 1992
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