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MAJOR NEW STUDY SUPPORTS CONTINUED USE OF CURRENT NUTRITION LABEL ON PACKAGED FOOD

 MAJOR NEW STUDY SUPPORTS CONTINUED USE
 OF CURRENT NUTRITION LABEL ON PACKAGED FOOD
 WASHINGTON, June 3 /PRNewswire/ -- Results of an extensive independent study presented to Food and Drug Administration (FDA) today indicate that the current nutrition label design is more effective than proposed alternatives at helping consumers make informed food choices. The current format was shown to be superior to all of the proposed formats in a nationwide survey of 5,600 consumers.
 The research project was prompted by FDA in July 1991 when it called for a joint industry-government study to further evaluate alternative label formats. In response, the National Food Processors Association (NFPA) and the Grocery Manufacturers of America recruited member companies to jointly fund a half-million dollar, independent research project to evaluate the merits of


FDA-proposed alternative nutrition label formats.
 "Clearly, the study's findings indicate that the current nutrition format is the most effective in communicating information to help consumers make smart dietary choices," said NFPA President John R. Cady. "Consumers are familiar with the current format, which is simple and straightforward. No other design performed better in this study."
 The study, conducted by M/A/R/C, a Dallas-based market research firm, tested the effectiveness of seven nutrition panel designs being considered by FDA, including the current label format. The research measured the effectiveness of each design against three key criteria: ability to convey accurate information, ability to help consumers make appropriate meal decisions, and ease of consumer use. The study findings were submitted to FDA for its use in developing proposed regulations for nutrition label formats under a law which will make nutrition labeling mandatory for most foods.
 The study's sponsoring partners were General Mills, Inc.; Kellogg Co.; Kraft General Foods; Nestle USA; Ocean Spray; Pet, Inc.; Procter & Gamble; Quaker Oats Co.; and the Chocolate Manufacturers Association.
 With input from FDA, the study applied the seven label designs to 27 different, unbranded products in a wide range of actual package sizes. Packaging materials varied and no packaging color or product claims were used. Earlier this year, shoppers in 36 mall locations across the United States were shown the different labels, then interviewed and asked to perform key tasks to test the ability of various formats to accurately communicate nutrition information.
 Complete copies of the study can be obtained by contacting Robbi Kimball at the NFPA, 1401 New York Ave. N.W., Washington, D.C. 20005. Telephone: 202-639-5934.
 TOP PERFORMING LABEL FORMAT IN CONSUMER STUDY
 NUTRITION INFORMATION PER SERVING
 Serving Size 1 cup (244 g)
 Servings per Container 2
 Calories 170
 Calories from fat 30
 AMOUNT
 Fat 3 g
 Saturated Fat 2 g
 Cholesterol 5 mg
 Total Carbohydrates 27 g
 Complex Carbohydrates 20 g
 Sugars 7 g
 Dietary Fiber 5 g
 Protein 9 g
 Sodium 125 mg
 PERCENT OF DAILY VALUE
 Vitamin A (A)
 Vitamin C 2
 Calcium 4
 Iron 15
 (A) Contains less than 2 percent of the DV of this nutrient.
 Ingredients: XXXX
 -0- 6/3/92
 /CONTACT: Timothy Willard of the National Food Processors Association, 202-637-8060/ CO: National Food Processors Association ST: District of Columbia IN: SU: EXE


IH-DC -- DC004 -- 6572 06/03/92 10:37 EDT
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Date:Jun 3, 1992
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