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MAIN ST. & MAIN INC. ANNOUNCES DEVELOPMENT AGREEMENT FOR EAST SIDE MARIO'S RESTAURANTS IN FOUR WESTERN STATES

 SCOTTSDALE, Ariz., Feb. 24 /PRNewswire/ -- Main St. & Main Inc. (NASDAQ: MAIN, MAIN-W) announced that it has entered into an exclusive development agreement with Rhode Island-based Prime Restaurant Systems of America Inc. to develop at least 15 franchised East Side Mario's restaurants in Arizona, Nevada, Utah and New Mexico. The term of the agreement extends to June 2000 with additional provisions to renew.
 East Side Mario's is a highly successful casual theme Italian eatery with 33 operating units in North America and more than a dozen to be completed by year end. The Mario's concept was inspired by New York's famous Lower East Side and famous Little Italy district, with authentic shop and street scenes from the 1950s. The restaurants feature a large replica of the Statue of Liberty, the Brooklyn Bridge, the Empire State Building (with King Kong hanging on top) and Brooklyn sports memorabilia in the bar.
 In announcing the agreement, Steven Sherman, chairman and chief executive officer, said: "Main St. & Main continues to search for opportunities that will broaden its restaurant base. We have gained great confidence in the casual dining segment of our business. We believe that the casual Italian restaurant concept represents one of the restaurant industry's fastest-growing segments and will complement our existing T.G.I. Friday's operations. East Side Mario's is a living theater and aims to satisfy a broad range of customers. The concept of open kitchens, wood-burning pizza ovens, home-made fresh pasta and contemporary music provides for a spectacular show and reminds me of my days growing up on the Lower East Side of New York. We are excited to have the opportunity to develop a concept that is creating so much enthusiasm in the industry and plan to open two restaurants by year end."
 The company owns and operates T.G.I. Friday's restaurants, produces and distributes dairy products through Carnation Dairy of Arizona and distributes brand name ice cream and frozen novelty and entree products through its Dairy Maid Foods operation.
 -0- 2/24/93
 /CONTACT: Robert McGeorge, VP-corporate development of Main St. & Main, 602-951-3200/
 (MAIN MAINW)


CO: Main St. & Main Inc.; Prime Restaurant Systems of America Inc. ST: Arizona, Rhode Island IN: LEI SU:

MS-JL -- SD003 -- 9759 02/24/93 09:02 EST
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Publication:PR Newswire
Date:Feb 24, 1993
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