Printer Friendly

MAGENSA Previews Innovative "Swipe-n-Buy" Home POS for Secure Internet Shopping.

"A Secure e-Commerce Experience Where You Swipe Instead of Type"

NEW YORK -- MAGENSA[TM], a Hosted ASP providing credential authentication services and card authentication hardware devices for secure online banking and e-commerce applications, will preview its "Swipe-n-Buy" home POS product at the NRF Convention and Expo, January 14th - 15th at the Javits Convention Center in New York City.

MAGENSA's Swipe-n-Buy product provides online consumers with a secure MagneSafe[TM] magstripe card reader and an integrated software application that turns any Internet connected PC into a secure Home POS terminal. Swipe-n-Buy does not alter the familiar shopping experience of popular e-commerce websites, but at checkout time, a new experience of convenience and security begins: instead of manually typing in credit card number, account log-in, and shipping address information into the e-merchant's payment webpage, consumers simply swipe their magstripe payment card through a portable MagneSafe magstripe reader. When the card is swiped, their card data and user data is automatically entered into the e-merchant's web page without the need to type, and without any concerns that their sensitive personal data can be stolen via keystroke loggers or other viruses which may be lurking on their computer. Swipe-n-Buy utilizes data encryption, MagnePrint[TM] card authentication, and secure remote-host technologies to create a comprehensive security platform that protects consumers, yet still provides them with a simplified "card present" payment experience as though they were shopping at a traditional brick-n-mortar retailer.

"Swipe-n-Buy allows online shoppers to have the same checkout experience and security benefits they enjoy when shopping at traditional retail locations. Simply swipe your trusted payment card, make a few mouse clicks, and you're done," says Larry Meyers, Business Development Manager, MAGENSA, LLC. "Consumers are already comfortable with using their Credit/ATM/Debit cards for payment transactions at POS, ATM, and Self Service applications. It makes perfect sense to extend the use of these familiar and trusted cards to a Home POS, and provide consumers with the confidence and peace of mind of knowing that their online identities and assets are safe. Swipe-n-Buy eliminates manual typing of consumer information for each e-commerce transaction, and the need to store this highly sensitive information with numerous websites. Swipe-n-Buy provides a simple means for consumers to securely store their personal data in a single location, keep that information separate from their card payment data, and enjoy an e-commerce payment experience that's simple, fast, and secure," concluded Mr. Meyers.

MAGENSA is a licensee of MagnePrint[R] and MagneScore[TM] technologies from MagTek[R], Inc. To learn more about this powerful authentication technology, please visit us at the NRF Convention and Expo at Booth #2937.

About MAGENSA

MAGENSA's Hosted ASP credential authentication services and card authentication devices enable businesses, financial institutions, and government agencies to integrate PCI DSS and FFIEC compliant multifactor authentication and data encryption capabilities into their existing websites and processing environments without the need for substantial investment or changes to their existing infrastructure. MAGENSA is specifically tailored to enhance the security of applications such as Online Banking, e-Commerce, POS, and ATM utilizing the magstripe card credentials (tokens) that an institution has already issued to their customers or members. For more information visit www.magensa.net.
COPYRIGHT 2008 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008, Gale Group. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Jan 14, 2008
Words:529
Previous Article:MagneSafe(TM) Secure Card Readers Are Now Compatible with ARTS UPOS Specifications.
Next Article:Cogent Innovations and Lisle Technology Partners Awarded Grants from Homeland Security Innovation and Entrepreneurship Center.
Topics:


Related Articles
ICL UNVEILS INTERNET FRIDGE.
COMSTAR LAUNCHES WIRELESS CREDIT CARD PROCESSING SOLUTION.
Consumer at play: interactive merchandising display company MTI offers products to help sales staff and track customer behavior.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters