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MAG-Industrial Automation Systems names new management for Europe.

MAG Industrial Automation Systems (Sterling Heights, Mich.), the machinery producer founded in 2005 around the former Unova IAS, says it is adapting its structures to meet requirements of markets in America, Asia, and Europe. As a result, three presidents will assume responsibility for these key regions.

The $1.5-billion-revenue global machine-tool builder ( is starting at its European headquarters, located at the Boehringer factory (Goppingen, Germany). There, Markus Grob is assuming leadership of the newly established MAG Europe business unit. Grob, 46, comes to MAG from German builder Chiron, and he replaces as president Dr. Robert Wassmer, 44, who left the company after less than one year.

MAG Europe also is installing other high level positions. The new chief sales officer (CSO) will be Rolf Schmidt, who'll be charged with optimizing sales structures in new markets and harmonizing distribution networks. Gunther Mayr is named chief operating officer (COO).

Other additions to MAG Europe include Gerhard Hagenau, who is to come aboard as chief financial officer (CFO), and Dr. Bernhard Pause, who as chief technical officer will continue to streamline R&D.

Says Heinz Verfuerth, vice chairman for Europe at MAG-IAS, "With this structure we will be able to better exploit existing synergies in and between divisions and regions in the future. Especially in growth markets in South America, Asia, Eastern Europe, and

Russia we want to be able to act as quickly as possible."

MAG recently opened an office in Moscow, Russia, from which the Sergei

Gerasimov will develop a sales and support network in the CIS states and adjacent regions.

MAG-IAS, which built on its start with the Unova companies and brands by further acquisitions from ThyssenKrupp and IWKA, consists of five divisions: MAG Powertrain, MAG Advanced Technologies, MAG Special Machines, MAG Maintenance Technologies, and its new controls builder, Infimatic.

MAG Industrial Automation Systems, Ludwigsburg, Germany. 49-7141 4020.
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Publication:Metalworking Insiders' Report
Date:Jan 21, 2008
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