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MAG IAS appoints new president, opens Canadian service organization.

One of the world's top-five machine-tool builders, MAG Industrial Automation Systems (Sterling Heights, Mich.), has named Dr.-Ing. Robert Wassmer, 43, its new president. The German-born and -educated engineer comes to the international manufacturing-technology company from rail-car-builder Bombardier Transportation, where he most recently managed its bogie division, which has facilities in Germany, France, the U.K., Switzerland, Hungary, Poland, China, and India.

MAG IAS includes such well-established brands as Cincinnati Machine, Giddings & Lewis, Fadal, Cross Haller, Ex-Cell-O, Huller Hille, Lamb, Witzig & Frank, et. al. The conglomerate is privately held by Maxcor, Inc. (New York, N.Y.), a financial investment firm that started putting the company together in 2005 with the acquisition of Cincinnati Lamb from Unova Inc. ("MAG" originally stood for Maxcor acquisition group). Revenue for 2006 is reported as approximately $1.5-billion, placing it currently number-four on this publication's online Machine Tool Scoreboard, and the conglomerate employs nearly 4,500 worldwide. Of the 26 facilities in MAG IAS, 17 are production plants, and there is approximately 3-million square feet of manufacturing space.

Wassmer, now based in Goppingen, Germany, the site of MAG IAS's Powertrain division that includes Cross Huller, Ex-Cell-O, and Lamb, holds a doctorate in mechanical and product engineering from the Technical Univ. of Karlsruhe. His prior posts include a stint with Mercedes-Benz. In 1997 he moved to ADtranz (ABB Daimler-Benz Transportation), the rolling-stock manufacturer that later was taken over by Bombardier, and in 2003 he became manager of a multinational manufacturing division. He brings that experience to a globally diverse new organization.

"The various companies within MAG IAS will operate in the market under their own names," Wassmer said in an interview. "Thus, we are able to make use of our members' specific experiences and of synergies."

While retaining their original identities, many of the brands are adopting the "MAG" prefix, like MAG Cincinnati Automation, MAG Fadal, etc. And after some juggling of affiliations over the past several months, MAG Industrial Automation Systems is currently organized into five main operating groups: MAG Powertrain, MAG Special Machines (Boehringer, Hessapp, Turmatic, etc.),

MAG Maintenance Technologies (spares and service), MAG Advanced Technologies (G&L, Fadal, Cincinnati Machine, etc.), and MAG Infimatic control systems.

A sixth group is not an operating group, but rather it's marketing and administrative. MAG International is headed by Roger Cope, and oversees functions in Canada, South America, India, China, the U.K., and France. Cope, who had been vice president of marketing for Unova Industrial Automation Group before its acquisition by Maxcor, has been president of MAG Industrial Automation for the past year; he recently moved to vice-chairman of the entire organization, behind chairman Mo Meidar, who heads parent company Maxcor, Inc.

In a recent presentation to Swedish metals producer SinterCast, Cope explained that "we broke out the International Group because we had different strategies in India, for example, than we had in North America." He said that while the new unit sells and manufactures the products seen in the operating groups, there are different growth rates, customers, market segments to contend with in different locations.

The situation for a geographically diverse organization like MAG IAS is reflected in the just-announced establishment of MAG Canada, described as "a sales and service organization that will expand the countrywide support of machine tools, systems, and services from MAG IAS companies...." The new business unit combines a 62-year-old Canadian machine-tool firm, UBJ-Boehringer Inc., with an existing local factory-service organization. Headquarters for the new Canadian entity is a 13,000-sq.-ft. facility in Mississauga, Ont., near Toronto, and a sales and service facility in St. Laurent, Quebec, near Montreal. Juergen Moeglich is president of the new organization. This month he'll oversee his unit's transitioning into responsibility for Boehringer, Cincinnati Machine, Fadal, G&L, Hessapp, MAG Powertrain, Turmatic Systems, and Cincinnati Automation products in Canada. Parts stocked in Canada become part of an $80-million global inventory maintained by MAG Maintenance Technologies.

MAG industrial Automation Systems, Sterling Heights, Mich. 586-506 2400.

MAG Canada, Mississauga, Ontario. 905 501 0048.
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Comment:MAG IAS appoints new president, opens Canadian service organization.(MAXCOR'S MACHINE-TOOL CONGLOMERATE)
Publication:Metalworking Insiders' Report
Geographic Code:1CANA
Date:May 11, 2007
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