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MADE IN NATURE MAY GO PUBLIC ACCORDING TO PROLMAN

 MADE IN NATURE MAY GO PUBLIC ACCORDING TO PROLMAN
 SAN RAFAEL, Calif., July 22 /PRNewswire/ -- Made in Nature, of San


Rafael, Calif., considered to be the leading exporter of organic produce in the United States, may go public later this year, according to the July issue of Organic Food Business News.
 "We have been seriously considering going public," said Gerald Prolman, president and chief executive officer. "There is a strong possibility this will happen.
 "People are interested in supporting environmentally and socially responsible companies," he said. "Made in Nature perfectly fits this profile." Capital raised from a stock issue would be used to expand Made In Nature's grower base and strengthen brand recognition in the marketplace.
 The firm now contracts with 67 growers who have a total of 8,000- plus acres on the West Coast. It expects to sell over 1 million fruit and vegetable packs this year.
 Prolman disclosed his plans exclusively to Organic Food Business News, the leading monthly industry newsletter that tracks organic food prices, sales, manufacturing and trends. Based in Williston, N.D., its readership is spread among six foreign countries and the United States.
 Prolman told Organic Food Business News in a copyrighted interview that 50 percent of its sales are to overseas markets, primarily Europe, Pacific Rim countries and Canada.
 According to the executive, 35 percent of its products go to health food stores and distributors, 60 percent to chain supermarkets and 5 percent to institutional distributors.
 In addition to fresh produce, Made in Nature also has a line of dried fruits and nuts in bulk and consumer packs.
 Prolman sees a very strong growth in the institutional market. "Food service distributors are also taking a serious interest in offering organic products to institutional customers such as schools and hospitals as well as upscale restaurants."
 In addition to third party certification, Made in Nature also does routine chemical pre and post harvest testing to "double insure authenticity," Prolman said.
 For a copy of the July issue of Organic Food Business News, call 701-774-8757 or fax to 701-774-0419.
 -0- 7/22/92
 /CONTACT: Dennis M. Blank of Hotline Printing and Publishing, 701-774-8757, for Made in Nature/ CO: Made in Nature ST: California IN: FOD SU:


MC -- DV003 -- 1732 07/22/92 09:35 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Jul 22, 1992
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