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MACY'S COLLABORATES WITH NINETEENTH AMENDMENT.

Macy's has collaborated with online fashion tech start-up company Nineteenth Amendment on macys.com. The exclusive partnership will expose Nineteenth Amendment's stable of up-and-coming designers to Macy's Millennial shoppers who will have the opportunity to purchase garments made on demand in the USA from more than 300 designers worldwide. This alliance is the result of Macy's mentoring of the fashion tech start-up as part of the inaugural New York Fashion Tech Lab in 2014.

Nineteenth Amendment curates a collection of vetted designers from around the globe and presents their collections in 19-day pre-sales on nineteenthamendment.com. Once the collections are sold, they are put into production. This unique business model allows designers to directly sell their pieces to individual shoppers, who will receive a custom-made garment, produced in a limited quantity and made in the USA, leaving no excess inventory.

This exclusive relationship with nineteenthamendment.com to support their designer pre-sales via promotional integration will give millions of shoppers who visit macys.com every day the opportunity to browse hard-to-find independent designer collections. Looking to the future, macys.com will have the ability to provide its customers with exclusive first look access to purchase pieces from specially curated designers and collections.

Macy's and Nineteenth Amendment began working together as part of the NY Fashion Tech Lab, a business of fashion accelerator that is a result of a collaboration between the Partnership Fund for New York City, Springboard Enterprises and major fashion retailers, including Macy's. The focus of the Lab is to target early stage companies that have developed innovations at the intersection of fashion, retail and technology. Macy's and Nineteenth Amendment were both participants in the first class of the Lab during the summer of 2014. Macy's executives chose to mentor the Nineteenth Amendment team for three months and this collaboration resulted in a relationship that will broaden the reach of Macy's online store into the emerging designer landscape. To learn more about Nineteen Amendment, visit macys.com/nineteenthamendment.

As a founding member of the Tech Lab, Macy's believes that the resulting collaborations could yield incredible innovations that have the capability to revolutionize the retail shopping experience. This alliance launching today continues Macy's long-standing commitment to emerging talent, inclusive of the company's support of Fashion Incubators in cities across the country, as well as its business of retail program focused on women-owned and multicultural businesses - The Workshop at Macy's.

About Macy's

Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e- commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks and the Macy's Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors.

For more information, visit www.macys.com/pressroom or call 646/429-5250.
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Publication:Worldwide Videotex Update
Date:Sep 1, 2015
Words:566
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