MACROVISION, LIVE HOME VIDEO ANNOUNCE AGREEMENT TO COPY PROTECT "BASIC INSTINCT"
MACROVISION, LIVE HOME VIDEO ANNOUNCE AGREEMENT TO COPY PROTECT "BASIC INSTINCT" MOUNTAIN VIEW, Calif., Sept. 8 /PRNewswire/ -- LIVE Home Video has agreed to apply the Macrovision AntiCopy Process to the home video release of "Basic Instinct," starring Sharon Stone and Michael Douglas. In addition, LIVE will apply a leader to the "Basic Instinct" videocassette informing retailers and consumers the cassette is copy protected. "Basic Instinct is the type of title consumers will want to watch over and over," said Dave Bishop, vice president and general manager of LIVE. "So, consumers are definitely going to copy this title. We are applying Macrovision copy protection to help retailers maximize their 'Basic Instinct' rentals and sales." Rich Matuszak, vice president, sales and marketing of Macrovision Corp., said, "We are confident that LIVE will generate more sales and more retailer goodwill by encoding 'Basic Instinct' with the Macrovision Process. Indeed, LIVE is establishing itself as an industry leader by informing retailers and consumers the cassette is copy protected through the use of the video leader. This will help LIVE generate more sales, and it will reduce consumer attempts to copy. In addition, LIVE becomes the fourth major home video company to use at least one element of Macrovision's Copy Protection Identification Program." The Macrovision leader will appear just after the FBI warning. It states, "In order to ensure the program you are viewing is an original and is of the highest quality, this videocassette is protected by the Macrovision AntiCopy Process." Macrovision Corp. develops technologies for the protection of video information from unauthorized copying and unauthorized viewing. The company provides products for the home video, cable, satellite, and corporate communications markets. Macrovision has field offices in New York, London, and Tokyo, with corporate offices in Mountain View. -0- 9/8/92 /CONTACT: Dave Bishop of LIVE Home Video, 818-908-0303, for Macrovision; or Rich Matuszak of Macrovision, 415-691-2900/ CO: Macrovision Corporation ST: California IN: ENT SU:
KF-BR -- SJ001 -- 6802 09/08/92 08:04 EDT
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|Date:||Sep 8, 1992|
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