Printer Friendly

MACROVISION, LIVE HOME VIDEO ANNOUNCE AGREEMENT TO COPY PROTECT "BASIC INSTINCT"

 MACROVISION, LIVE HOME VIDEO ANNOUNCE AGREEMENT
 TO COPY PROTECT "BASIC INSTINCT"
 MOUNTAIN VIEW, Calif., Sept. 8 /PRNewswire/ -- LIVE Home Video has agreed to apply the Macrovision AntiCopy Process to the home video release of "Basic Instinct," starring Sharon Stone and Michael Douglas. In addition, LIVE will apply a leader to the "Basic Instinct" videocassette informing retailers and consumers the cassette is copy protected.
 "Basic Instinct is the type of title consumers will want to watch over and over," said Dave Bishop, vice president and general manager of LIVE. "So, consumers are definitely going to copy this title. We are applying Macrovision copy protection to help retailers maximize their 'Basic Instinct' rentals and sales."
 Rich Matuszak, vice president, sales and marketing of Macrovision Corp., said, "We are confident that LIVE will generate more sales and more retailer goodwill by encoding 'Basic Instinct' with the Macrovision Process. Indeed, LIVE is establishing itself as an industry leader by informing retailers and consumers the cassette is copy protected through the use of the video leader. This will help LIVE generate more sales, and it will reduce consumer attempts to copy. In addition, LIVE becomes the fourth major home video company to use at least one element of Macrovision's Copy Protection Identification Program."
 The Macrovision leader will appear just after the FBI warning. It states, "In order to ensure the program you are viewing is an original and is of the highest quality, this videocassette is protected by the Macrovision AntiCopy Process."
 Macrovision Corp. develops technologies for the protection of video information from unauthorized copying and unauthorized viewing. The company provides products for the home video, cable, satellite, and corporate communications markets. Macrovision has field offices in New York, London, and Tokyo, with corporate offices in Mountain View.
 -0- 9/8/92
 /CONTACT: Dave Bishop of LIVE Home Video, 818-908-0303, for Macrovision; or Rich Matuszak of Macrovision, 415-691-2900/ CO: Macrovision Corporation ST: California IN: ENT SU:


KF-BR -- SJ001 -- 6802 09/08/92 08:04 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Sep 8, 1992
Words:330
Previous Article:CHOOSE FOUR DESTINATIONS IN NEW ZEALAND, FIJI, THE COOK ISLANDS, WESTERN SAMOA OR TONGA FOR ONLY $979
Next Article:FIRM TO TRACK PC USE IN THE HOME
Topics:


Related Articles
NEW SURVEY INDICATES RETAILERS WANT ALL CASSETTES COPY PROTECTED, MANY WILL PURCHASE MORE OF COPY PROTECTED TITLES
MORE THAN ONE MILLION VCR HOUSEHOLDS IN THE UNITED KINGDOM COPY PRERECORDED VIDEOCASSETTES
WILLIE NELSON BIOGRAPHY, OTHER COUNTRY MUSIC VIDEOS TO BE COPY PROTECTED BY HALLWAY PRODUCTIONS
MACROVISION'S ANTICOPY PROCESS TO BE USED ON 50 MILLION 1992 HIT SELL-THROUGH TITLES
MACROVISION, LIVE HOME VIDEO ANNOUNCE AGREEMENT TO COPY PROTECT "BASIC INSTINCT"
MACROVISION LICENSES ITS PAY-PER-VIEW ANTICOPY TECHNOLOGY TO RAYTHEON SEMICONDUCTOR
PHILIPS DIGITAL SET-TOP DECODERS TO INCLUDE MACROVISION ANTICOPY SYSTEM
MOTOROLA LICENSES MACROVISION'S COPY PROTECTION TECHNOLOGY
Firms ink anticopy video pact.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters