MACROVISION'S ANTICOPY PROCESS TO BE USED ON 50 MILLION 1992 HIT SELL-THROUGH TITLES
MACROVISION'S ANTICOPY PROCESS TO BE USED ON 50 MILLION 1992 HIT
MOUNTAIN VIEW, Calif., June 15 /PRNewswire/ -- Macrovision Corp. announced today that its AntiCopy Process will be used on more than 50 million blockbuster sell-through cassettes during 1992. The total volume represents sales estimates garnered from various trade magazines. The following is a list of copy-protected titles included in the volume estimate:
Buena Vista 101 Dalmatians
(Disney) Beauty and the Beast
The Great Mouse Detective
MCA/Universal American Tail: Fieval Goes West
By preventing unauthorized copying, the copy protection feature increases retailers' rental and sell-through business. With fewer people having access to illegal copies, more consumers return to the video store to rent tapes or buy them. Some studios have begun to place an industry standard "copy protection" logo in their trade ads and sell sheets to communicate to retailers that their titles are protected against copying.
Bill Krepick, Macrovision's vice president of Sales/Marketing, commented, "Research has found that consumers copy all types of videocassettes, including low-priced sell-through. Many consumers would rather spend $2.50 for a blank cassette, and copy a $14.95 tape, rather than buy it. Copy protection is a great value for both the supplier and the retailer. At a cost of less than a dime per cassette, the supplier will break even on their copy protection investment if they sell approximately eight to 10 incremental cassettes per thousand units sold. Copy protection typically costs the supplier in the range of 1 to 3 percent of the total marketing/ promotion budget of each title. Retailers who believe the copy protection feature helps them sell and rent more should request that studios add the copy protection feature to all of their releases."
With U.S. consumer copying activity pegged at 12 to 14 percent of the population, Macrovision points out that fewer than 10 percent of all admitted copiers need to be foiled for the AntiCopy Process to pay for itself.
Macrovision Corp. develops technologies for the protection of video from unauthorized viewing and copying. The company offers products and services for the home video, pay-per-view, cable, satellite and corporate communications markets. Macrovision has field offices in New York, London and Tokyo, with headquarters in Mountain View, Calif.
CONTACT: Bill Krepick of Macrovision, 415-691-2920 CO: MACROVISION CORP. IN: ENT ST: CA -- SJ002 -- X350 06/15/92