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MACROMEDIA SHIPS DIRECTOR 3.1 PLAYER FOR WINDOWS AND UPDATES DIRECTOR 3.1 FOR MACINTOSH

 SAN FRANCISCO, May 18 /PRNewswire/ -- Macromedia today announced it will begin shipping a brand new release of its Director 3.1 Player for Windows and an inline update to Director 3.1 for Macintosh, providing the premier cross-platform solution for titles production and delivery.
 Macromedia Director for Macintosh is the premier authoring tool for multimedia productions with nearly 100,000 users. The new Director Player for Windows allows developers to translate, play and distribute Director Macintosh-based productions under Windows 3.1. The Director Player for Windows consists of a Mac-to-PC conversion utility that runs on the Macintosh and a runtime module that runs on the PC. Files output from the Macintosh conversion utility are Windows-ready and can be played back on the PC using the Windows runtime module.
 "We used Director 3.1 Player for Windows for the conversion to Windows because of its time to market advantage," explained Jim Myrick, Image Smith's vice president of marketing. "Using the Player, one dedicated person converted PEANUTS to Windows in just 45 days. Director 3.1 Player for Windows has saved us literally thousands of man- hours compared to recoding."
 "This Director Player for Windows release highlights Macromedia's progress towards rapid advances and quality products in our industry," said John C. (Bud) Colligan, president and chief executive officer at Macromedia. "Director 3.1 productions coupled with the Player for Windows provides the fastest and most complete solution for cross-platform multimedia productions. These products fulfill our loyal developers' requirement to distribute their Director Macintosh titles under Windows."
 New Features of Director Player for Windows:
 -- Supports nearly 100 percent of Director 3.1 features
 This saves valuable time since the Director Lingo scripting necessary for commands will appear the same on Windows. The new Director Player for Windows supports linked Director movies, compiled Lingo and inking for enhanced support of cross-platform solutions.
 -- Supports Apple QuickTime and Microsoft Video for Windows
 The Director Player can playback either Apple QuickTime .MOV format or Microsoft Video for Windows .AVI format digital movies. Conversion utilities found in Apple's QuickTime Starter Kit and Microsoft's Video for Windows Developer Kit can be used to prepare Macintosh-based QuickTime movies for playback on the PC.
 -- Includes Windows Digital Video Players
 Provides out-of-box turnkey tools for developers by including playback software for Apple QuickTime for Windows and Microsoft Video for Windows.
 -- Supports Windows MCI commands to control external devices
 Media Control Interface (MCI) commands are easily integrated with Windows-specific media types, like AVI, WAV, DVI and CD-Audio, to greatly reduce translation time.
 -- Provides Cross-Platform Design Guidelines
 Includes complete design instruction for creating productions on the Macintosh for seamless playback on a PC running Windows.
 "We first developed the demonstration for the Macintosh version using Macromedia Director because it provides the flexibility to interactively simulate the program," explained Riley McLaughlin, developer of the Microsoft Project demonstration at JRA Interactive. "When Microsoft decided to offer a Windows version, Director 3.1 Player for Windows was a natural choice to convert the existing demonstration to Windows."
 Director 3.1 Player for Windows has a suggested retail price (SRP) of $995. A bundle with Director for Macintosh has a SRP of $1,795. Owners of the Windows Player version 1.0 or 1.2 may upgrade to the Director 3.1 Player for Windows for $199. Registered owners who have purchased v1.2 between Jan. 1 and June 30, 1993, will receive the v3.1 upgrade free of charge. Special introductory pricing for resellers and end users is available through July 31, 1993. To order, call Macromedia at 800-288-4797.
 Macromedia's Director, the Macintosh industry-standard tool for multimedia productions, has been updated to correct bugs found in previous builds. This new version has corrected many bugs, such as the flashing controller problems with QuickTime 1.5 and the clicking and popping when opening and closing the sound channel, and addressed additional areas of the product such as optimized memory handling.
 "Feedback from our developers is critical to our success as a company," said Joe Dunn, Macromedia's vice president of research and development. "For our developers to create quality applications, we must continue to bring them quality tools. We want our developers to know that we deliver quality products and will continue to deliver the best multimedia tools on the market."
 Current owners of Director may receive the update for $15 (the cost of shipping and handling) by calling Macromedia at 800-288-4797.
 Macromedia is the leading cross-platform software company supplying products and services to multimedia developers. The company's flagship products include: Authorware(R) Professional(TM), the premier authoring tool for interactive learning; Macromedia Director(TM), the industry- standard desktop animation and authoring tool for multimedia production; and MacroModel, the next-generation 3D modeling tool for multimedia, graphics and product design.
 For more information about Macromedia and its products, contact Joe Fantuzzi, vice president of marketing, at: Macromedia, 600 Townsend St., San Francisco, CA 94103; telephone: 415-252-2000; fax: 415-626-0554.
 NOTE: Trademarks or registered trademarks are the properties of their respective owners.
 -0- 5/18/93
 /CONTACT: Jill Ryan of Macromedia, 415-252-2000/


CO: Macromedia ST: California IN: CPR SU: PDT

TB-GT -- SF001 -- 9607 05/18/93 09:11 EDT
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Date:May 18, 1993
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