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MACLAND BEGINS SHIPMENT OF NEW SOFTWARE

 TEMPE, Ariz., Jan. 4 /PRNewswire/ -- MacLand Inc. (NASDAQ: MACL) today announced that it began shipment of the proprietary software product called "The Prosperity System." "The Prosperity System" is a computer-based system that generates new business, faster, at a lower cost, while developing and strengthening relationships with existing customers.
 Decision makers no longer have the time to respond to the barrage of telephone solicitations they frequently receive. "The Prosperity System" creates a better way of contacting and influencing prospects and customers by the use of highly focused, personal correspondence.
 Users of the system will learn the secrets to the six universal principles of influence and persuasion as taught by Dr. Robert Cialdini. Twenty-five years of research into the topics of persuasion, compliance, and negotiation have given Cialdini an international reputation as an expert on the psychology of influence in business settings. Cialdini has written the best-selling book "Influence" which is now in its third edition, and has produced the audio tape series, "Instant Influence."
 "The Prosperity System" was developed by MacLand's wholly owned subsidiary, Prosperity Software Inc. The system operates on any personal computer that runs Microsoft Windows 3.1 and has at least 4 megabytes of memory. The program sells for $695 and comes with a 60-day money-back guarantee.
 Company President Michael Rather said, "It is exciting to see the responses we have had during our pre-marketing campaigns. It has also been very rewarding to hear about the positive results the `The Prosperity System' has already had for those companies currently using the system. Any company will certainly benefit from this product. But we don't want the consumers to take our word, we want them to prove it to themselves. That's why we give a 60-day money-back guarantee with the product. The guarantee also shows our commitment and belief in the product."
 Prosperity Software can be reached at 800-865-0588.
 For more information write or call MacLand Inc., 4685 S. Ash Ave., Suite H-5, Tempe, AZ 85282, 602-820-5802.
 -0- 1/4/94
 /CONTACT: MacLand, 602-820-5802/
 (MACL)


CO: MacLand Inc.; Prosperity Software Inc. ST: Arizona IN: CPR SU: PDT

JB-MF -- LA019 -- 8882 01/04/94 11:54 EST
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Publication:PR Newswire
Date:Jan 4, 1994
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