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MAC NETWORK AND VERIFONE JOIN FORCES TO PUSH POS DEBIT GROWTH

 WILMINGTON, Del., Aug. 13 /PRNewswire/ -- In a move anticipated to dramatically spur point of sale (POS) debit growth, Money Access Service Inc. (MAC) and Redwood City, Calif.-based VeriFone, Inc. (NASDAQ-NMS: VFIC), have formed a marketing alliance, including product incentives and direct mail, in support of the two industry leaders' effort to increase the placement of terminals that accept the MAC card for point of sale purchases.
 The partnering with VeriFone reflects the MAC network's commitment to its Universal Access policy, through which it is developing relationships with all major POS industry service providers to open access to the MAC brand to approximately 1 million merchants throughout the network's 16-state region.
 To encourage merchants to accept MAC POS, VeriFone, which has approximately 60 percent market share in the POS terminal industry, is offering product incentives for quantity purchases and leases of MAC card-compatible terminals. Additionally, VeriFone is producing a promotional brochure that has been mailed to merchant banks, retailers and POS processing companies.
 "The MAC network has traditionally been at the forefront in creating and developing the market for on-line debit POS," said Michael L. Douglas, president and CEO of the MAC network. "It's very exciting for us to partner with another industry leader, particularly one whose perspective on the potential of POS -- and the tools needed to realize that potential -- is compatible with ours. We plan to give merchants all the rationale they need to begin accepting MAC POS immediately."
 "Consumers today are managing their money more carefully, and with this more cautious attitude comes a desire for a greater choice of payment options at the point of sale," said Roger B. Bertman, vice president and general manager for the VeriFone Network Systems Division. "We foresee this demand as leading to increasing growth opportunities for debit, well beyond the traditional merchant categories, such as grocery and petroleum. POS debit in the 90's will expand into general retail markets, and VeriFone -- with the MAC network -- will be positioned to make the most of this opportunity."
 VeriFone, Inc., based in Redwood City, is a leading global provider of Transaction Automation solutions used to deliver payment processing and other transaction services to the retail, healthcare and government markets. The company has more than 30 facilities -- including regional offices, development centers, and manufacturing and distribution centers -- located throughout the United States and in or near Frankfurt; London; Madrid; Milan; Paris; Singapore; Sydney; Taipei and Kaohsiung, Taiwan, R.O.C.; and Bangalore, India. To date, VeriFone has shipped more than 3 million Transaction Automation systems, which have been installed in more than 70 countries. The company's 1992 revenues totaled $226.1 million. VeriFone was named one of the 200 best small companies in 1991 and 1992. VeriFone is a registered trademark.
 The MAC network currently has more than 1,400 participating financial institutions in 16 states, and 28 million cardholders. It is the top electronic funds transfer network in total switch transactions, and a leading provider of point of sale services. MAC is a registered trademark of Money Access Service Inc., a subsidiary of Electronic Payment Services, Inc.
 /delval/
 -0- 8/13/93
 /CONTACT: Belle Gauvry of Earle Palmer Brown & Spiro, 215-851-9676, for MAC, or David Barnes of VeriFone, 415-696-8823/
 (VFIC)


CO: Money Access Service Inc.; MAC; VeriFone, Inc. ST: Delaware, California IN: FIN SU:

JM-MP -- PH020 -- 2661 08/13/93 15:35 EDT
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Publication:PR Newswire
Date:Aug 13, 1993
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