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M.A.C. Viva Glam reaches major milestone.

The M.A.C. AIDS Fund, the third largest corporate donor and fifth largest private donor for HIV/AIDS causes in the U.S., announced that it has reached a major milestone in fundraising. It has raised more than $200 million to date through the sales of its Viva Glam Lipsticks and Lipglasses.

Record-breaking sales of the signature Viva Glam Lipstick and Lip-glass have more than doubled funding over a three-year period allowing the M.A.C. AIDS Fund to reach this milestone ahead of schedule, according to M.A.C.

Last year's annual campaign led by celebrity spokespersons Lady Gaga and Cyndi Lauper resulted in the most Viva Glam sales to date in the M.A.C. AIDS Fund's 16-year history.

"This is a historic moment at the M.A.C. AIDS Fund and we are so thankful to the literally millions of M.A.C. customers and makeup artists as well as our outspoken and outrageous spokesmodels for their incredible support of the Viva Glam campaign," said Nancy Mahon, global executive director of the M.A.C. AIDS Fund, senior vice president, M.A.C. Cosmetics.

Recognizing the unprecedented momentum of Viva Glam's recent success and the urgent needs of those affected by HIV/AIDS, the M.A.C. AIDS Fund and Lady Gaga will partner again in 2011, announcing an ambitious fundraising goal that aims to bring total Viva Glam sales to $250 million by the XIX International AIDS Conference in July 2012.

Since co-founders Frank Toskan and Frank Angelo established the campaign in 1994, M.A.C. Cosmetics has committed every cent of the selling price of Viva Glam Lipstick and Lipglass sales to the M.A.C. AIDS Fund for programs that help women, men and children affected by HIV/AIDS. This 100% giving model is unique, as M.A.C. Cosmetics underwrites all of the costs associated with making and selling the product, according to the company.

From Ru Paul to Lady Gaga, there have been 20 celebrity spokespersons supporting the Viva Glam campaign and helping to raise awareness for the cause.

The grants from this year's Viva Glam campaign focus on reaching marginalized populations such as men having sex with men, African Americans, and women as well as funding in regions most in need, including Washington, D.C. and the rural South in the U.S. and international regions such as South Africa and the Caribbean.
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Title Annotation:Marketing News
Publication:Household & Personal Products Industry
Date:Apr 1, 2011
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