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M-Systems announces new generation of Flash Disk products New products are based on NAND flash component technology with breakthrough capacities, performance and competitive prices.

TEL-AVIV, ISRAEL--(BUSINESS WIRE)--November 25, 1996--M-Systems Flash Disk Pioneers Ltd. (NASDAQ Symbol: FLSHF) today announced a new generation of Flash Disk solutions - the Series 2000. The Series 2000 will provide state-of-the-art Flash data storage solutions with superior performance and unmatched cost-effectiveness.

The Series 2000 incorporates a new flash component technology known as NAND, and includes PCMCIA cards, DiskOnChipr, the PC FlashDisk family and the Flash controller/chip-set.

M-Systems had planned to commence production of the new Series 2000 products during the fourth quarter. However, due to an unexpected delay, the Company believes it will be able to start production only in the first quarter of 1997. This delay may significantly reduce the revenues of the Company for the fourth quarter of 1996.

Dov Moran, the Company's president, said today: "The Company believes that the forthcoming introduction of its new Series 2000, offering lower prices, high performance and reliability, and much larger capacities, will provide a firm basis for growth in 1997."

Flash components represent the largest single raw material cost in the Company's products. The NAND flash components are priced very competitively compared to other flash components now on the market. The Company's patented TrueFFSr technology enables the use of these NAND components, providing 100 percent hard-disk emulation and ensured reliability. Data reliability is achieved through proprietary on-line bad blocks mapping and error detection and correction features, as well as other unique means developed by the Company . These features _ when used together with TrueFFS _ enable a very high MTBF (Mean Time Between Failures) and a practically unlimited number of write cycles. Using the NAND components will enable the Company to offer its new Series 2000 at very aggressive prices and high cost-effectiveness.

The Series 2000 will offer significantly improved performance over other solutions currently available in the market with respect both to read/write speed and to power consumption.

Furthermore, the use of these new NAND components will enable the Company to provide relatively high capacity Flash Disk products. For example, the Company plans to release to production during the first quarter of 1997 the Series 2000 DiskOnChip (M-Systems' award-winning extremely-small single chip plug & play product, whose capacity was limited to 1-2 Mbytes) with enhanced capacities of up to 12 Mbytes at the same form factor.

M-Systems plans to continue offering its current NOR based products, retaining the flexibility to use flash components from other leading flash vendors.

Mr. Dov Moran, President, will conduct a group conference call on the new generation of Flash Disk products announced with this press release today, Monday, November 25, 1996 at 11:30 AM EST. To participate, please call (913) 661 - 9137 using confirmation code # 293435. A replay will be available starting at 3:30 PM the same day for the following 48 hours by calling (402) 220-1027.

M-SYSTEMS FLASH DISK PIONEERS designs, develops, manufactures and markets innovative software and hardware data storage solutions based on Flash memory utilizing the Company's patented TrueFFS technology.

Except for the historical information herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based on a number of factors, including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product demand, the impact of competitive products and pricing, changing economic conditions, both here and abroad, development and release of new products by strategic suppliers and customers, and other risk factors detailed in the Company's most recent annual report, its prospectus dated August 8, 1996, and other filings with the Securities and Exchange Commission.

CONTACT: Ronit Maor - M-Systems Ltd.

Tel. 011-972-3-647-7776

Fax: 972-3-647-6668

or

Leslie C. Wolf -

The Anne McBride Co.

Tel. 212-7520504

Fax: 212-752-7633
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Publication:Business Wire
Date:Nov 25, 1996
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