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M Booth Names First Director of Nutrition.

Tanya Zuckerbrot to Provide Insight on Nutrition, Diet and Wellness for Better4You Practice

NEW YORK -- M Booth announced today that author and healthy-eating expert Tanya Zuckerbrot, MS, RD has been named the agency's first Director of Nutrition for its Better4You practice.

Tanya Zuckerbrot, MS, RD (Photo: Business Wire)

Ms. Zuckerbrot, the creator of the popular F-Factor Diet, and the first registered dietitian with a national line of branded high fiber foods, will serve as a key resource for the agency's Better4You practice for food and wellness brands. Zuckerbrot will lead M Booth's Better4You Advisory Board, a group of experts in the areas of nutrition, health, fitness and well-being. Zuckerbrot will offer the practice and its clients counsel on emerging trends, legislation and consumer insights to help brands better connect with target consumers.

"Tanya's approach to nutrition management is scientifically based, and draws on her 15 years in clinical practice. As the mother of three children she understands what influences parents in their purchasing decisions," said agency CEO Margaret Booth. "This insight can be invaluable to our clients who are positioning their better-for-you brands in the dynamic health and wellness marketplace."

Ms. Zuckerbrot is the author of a best-selling book, "The F-Factor Diet: Discover the Secret to Permanent Weight Loss" (Putnam, 2006), which emphasizes the pivotal role of fiber in a balanced and healthy diet. Her next book, "Slim Forever the F-Factor Way" will be published by Hyperion in April 2012. Zuckerbrot is a frequent expert guest on national broadcast shows including Today, The Early Show, The View and contributor to Fox News Channel. She is also a contributor to Cooking Light magazine and is on the advisory board at Women's Health magazine.

M Booth's Better4You practice was created to counsel brands in the food, nutrition and consumer health arenas on how to effectively communicate wellness and health benefits to consumers. It fuses the agency's consumer marketing proficiency with its healthcare expertise into strategic communications programs for B2B and B2C influencer-targeted campaigns focused around showcasing brands' functional benefits. The offering publishes a blog - better4you.mbooth.com - which offers daily insights designed to keep clients, brand marketers and health-minded consumers ahead of news, trends and original science in the field.

The Better4You Advisory Board that Zuckerbrot will oversee currently includes Sandra Woodruff, R.D., author of "Secrets of Healthy Eating;" Bryan Vartabedian, M.D., a pediatric gastroenterologist and author of "First Foods;" Amy Hendel, a health and nutrition correspondent and author;Michael George, a fitness expert and personal trainer, Allison Rhodes, the Safety Mom; and Toni Cesta, Ph.D., an internationally recognized expert on hospital care delivery.

About M Booth: M Booth is a global communications agency pioneering creative science - the intersection of research, insight and imagination. The agency shapes opinion, enhances reputation and drives business results for some of the world's most influential brands. It works in diverse sectors including food, fashion & beauty, wine & spirits, travel, consumer tech, business-to-business, small business, and financial services. Based in New York City, M Booth is a wholly-owned subsidiary of the Next Fifteen Communications Group, operating from 38 offices in 19 markets around the globe. For more information, visit www.mbooth.com.

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Publication:Business Wire
Geographic Code:1U2NY
Date:Sep 22, 2011
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