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M/A/R/C GROUP EARNS $751,000, OR 22 CENTS PER SHARE, FOR FIRST QUARTER

M/A/R/C GROUP EARNS $751,000, OR 22 CENTS PER SHARE, FOR FIRST QUARTER
 LAS COLINAS, Texas, April 23 /PRNewswire/ -- The M/A/R/C Group (NASDAQ: MARC), a leading provider of marketing analysis and related services, today reported net income of $751,000, or $0.22 per share, for the first quarter ended March 31, 1992. Net income for the comparable quarter of 1991 was $708,000, or $0.21 per share. The per share results for both the recent and year-ago periods were adjusted to reflect a 6-for-5 stock split paid on March 31, 1992.
 Revenues were $16,570,000 for the recent three months, compared with $16,951,000 for the quarter ended March 31, 1991. The slight decrease in revenues primarily reflected the company's stated strategy of replacing high-volume, low-margin data collection business with analytical and consulting services, which have somewhat lower sales volume but command higher margins.
 "We are pleased that M/A/R/C continues to produce solid earnings while making a successful transition in our business mix, with increasing emphasis on value-added services such as analysis and consulting. We are also continuing to strive to improve earnings through greater operating efficiency and the outsourcing of some production-related functions," said Cecil B. "Bud" Phillips, chairman and chief executive officer.
 The M/A/R/C Group, based in Las Colinas, Texas, provides services such as custom marketing research, targeted database marketing, marketing simulation, and total quality management programs through its four operating companies. With nine offices in the United States and Canada, its clients include leading consumer products, pharmaceutical, retailing, telecommunications and financial service companies.
 THE M/A/R/C GROUP
 Financial Highlights
 Three Months Ended: 3/31/92 3/31/91
 Revenues $16,570,000 $16,951,000
 Net income $ 751,000 $ 708,000
 Net income per share (A) $ 0.22 $ 0.21
 Weighted average common
 shares outstanding (A) 3,448,411 3,369,700
 (A) Per share results and weighted average common shares outstanding
 for the 1992 and 1991 periods were adjusted to reflect a 6-for-5
 stock split paid on March 31, 1992.
 -0- 4/23/92
 /CONTACT: Harold Curtis of M/A/R/C Group, 214-506-3407, or Edward Nebbor Joel Herskovitz of Morgen-Walke Associates, 212-986-5900, for the M/A/R/C Group/
 (MARC) CO: M/A/R/C Group ST: Texas IN: SU: ERN


TQ -- NY021 -- 1715 04/23/92 09:41 EDT
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Publication:PR Newswire
Date:Apr 23, 1992
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