Lynx Media releases new e-mail module. (Fulfillment).
The First Edition Email Module adds many features for First Edition subscription management users, including:
* E-mail blasts to selected subscribers
* Scheduled e-mail renewals
* Scheduled e-mail invoices
* E-mail new bills daily or hourly
* E-mail daily or hourly acknowledgements
* E-mail e-publications to all active subscribers
* E-mail e-publications to "email only" subscribers.
The system is designed so that users can integrate printed forms with e-mail for both renewals and bills. Thus, the first effort can be an e-mail, followed by a second effort as a printed invoice.
The First Edition module is fully integrated and allows users to create a whole series of marketing efforts which are stored in the First Edition database to be used over again. And First Edition database fields are available for personalization within the e-mail messages as well as within the e-mail's subject line. Also, each effort can have a different attachment.
The Lynx Media's e-mail module supports both HTML and plain text, with a check-off box permanently maintained for each subscriber.
Lynx president and CEO Len Latimer said, "This is a real plus for the First Edition circulation fulfillment system. Now our users can complement their mail promotions with e-mail. And cheaper, effective marketing through e-mail is a godsend for publishers in the current economic conditions. It's a real boon for publishers who also wish to email electronic issues to subscribers. And since it is a fully integrated solution, we feel our users will find it very easy to use.
For more information, go to www.lynxmedia.com.
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|Publication:||The Newsletter on Newsletters|
|Date:||Nov 30, 2002|
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