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Luxury Muslim prayer clock launched.

The company behind the world's most expensive

clock to celebrate the royal wedding has unveiled its latest creation - the

world's first luxury Muslim prayer clock, it was announced here Wednesday.

"Smith of Derby" launched the prayer clock, designed to be the most

exclusive of its type in the world, at the UAE Interiors show in Abu Dhabi on

May 9, the company said.

The timepiece, which comes with a gold-leaf finish, sells for 20,000 pounds

and is aimed at bringing a focal point to prestigious interiors such as

mosques and hotel receptions, as well as some homes.

The clock integrates city and daily specific prayer times with classic

design, according to the company.

In a statement, managing director Bob Betts said: "Prayer clocks are vital

in every Muslim's life, yet the design and quality available is poor and cheap.

"Luxury developments and prestigious existing sites have no opportunity to

celebrate their faith through exploring prayer time in a luxury manner.

"It defines the space it is in and is the watchword of precision and

craftsmanship from a company that has a superb track record spanning over one

and half centuries."

The family-owned company, which has been making and servicing clocks for

154 years, has been involved in the Middle East for 40 years and worked with

Muslim advisers throughout research, development and production of the clock.

"Architects, hoteliers and interior designers have already recognised how

it can bring art and a celebration of faith together to create something

sensual and visually amazing,"

Betts added.

While the prayer clock marks a new venture for the company, it has been

providing timepieces to the Middle East for years, including the holy city of

Mecca.

One of its most prestigious projects was to supply 16 gold-plated clocks

for Makkah Holy Harram, as well as the DNA Clock at the University of Dammam

in Saudi Arabia and the Four-Sided Tower Clock for the Dammam Community.

Other well-known timepieces include the tower clock of the Asma Mosque in

Oman, and the clock in Time Square, Al-Ain, also in the UAE.

Smith of Derby also designed the world's most expensive clock to celebrate

the royal wedding, in collaboration with porcelain company Royal Crown Derby.

The Royal Wedding Celebration Clock, which retails at 9,950 pounds plus

VAT, is brass with 24-carat gold plate and has a bone china dial and cameo

decorated in Royal Crown Derby hand-finished livery.

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Publication:Kuwait News Agency (KUNA)
Date:May 11, 2011
Words:417
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