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Loyalty points at charity shops.

CHARITY shop bosses have introduced supermarket-style loyalty cards in a bid to get the customers in.

British Red Cross shops on Teesside will give visitors points for the pounds they spend with the launch of the new scheme today..

The loyalty card is to reward supporters who shop regularly and to encourage others to get into the habit.

And some of the first places in the UK to offer the swipe card will be the Red Cross stores in Redcar, Guisborough and Hartlepool.

Each time a customer makes a purchase their card will be swiped through the till to have points added.

Every pound spent earns one point and customers will be sent loyalty vouchers in the post. These vouchers can be exchanged for goods from the shop or put towards the cost of taking one of training courses. If customers prefer, they can donate points back to a Red Cross appeal.

Retail field manager Dawn West said: "This loyalty card does exactly what it says - the more you give the more you gain, and every time you make a purchase you are giving to someone in crisis who needs our help."

The loyalty card also acts as a Gift Aid card for stock donations - every time someone donates stock, an additional 25% of the sales value can be claimed by the Red Cross.
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Publication:Evening Gazette (Middlesbrough, England)
Date:Jul 7, 2011
Words:224
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