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Loyal to the game.

CONSUMERS ARE MORE LOYAL to multiline carrier State Farm than they are to any other life insurance company, according to new research.

In a 2014 consumer Net Promoter Benchmark Study conducted by Satmetrix, State Farm tops other life insurers when measured against a customer loyalty metric used in the research. Dubbed Net Promoter Score, State Farm garnered an NPS of 45 points, 11 points better than second place New York Life (34 points). Allstate, occupying third place, has an NPS of 29 points.

State Farm leads on all key customer loyalty drivers, including company reputation, buying/ sign-up experience, ease and convenience of finding policies and acting in customers' best interests. Here is a breakdown by overall score and category of the top three life insurers:


"How funny! We need Secret Shoppers to tell the public that narrow networks equal no providers available ... Wake up ACA!"

--Earl Dworkin, in response to "California may add provider network checkers" on

Top 3 life insurers for
consumer loyalty

Net Promoter Score (NPS)     45

1st: State Farm

Net Promoter Score (NPS)

Detractor    (14%)
Passive      (28%)
Promoter     (58%)

Net Promoter Score           34

2nd: NY Life

Detractor    (21%)
Passive      (24%)
Promoter     (55%)

Net Promoter Score           29

3rd: Allstate

Detractor    (21%)
Passive      (28%)
Promoter     (51%)

Note: Table made from bar graph.
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Title Annotation:THE BEAT
Author:Hersch, Warren S.
Publication:National Underwriter Life & Health
Date:May 1, 2014
Previous Article:Life after death.
Next Article:Burwell has insurance ties.

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