Printer Friendly

Lowenbrau Light announces spring poster offer featuring the latest in Bauhaus-style art.

Lowenbrau Light announces spring poster offer featuring the latest in Bauhaus-style art

Lowenbrau Light will offer consumers the opportunity to purchase its latest in Bauhaus-style art - the new Lowenbrau Light poster, a Miller Brewing Co. spokesman said.

Consumers can pick up a coupon to order the contemporary collector's item from any Lowenbrau Light display in off-premise retail stores beginning in March.

In addition, Lowenbrau Light will offer another spring special for consumers. Where legal, consumers can receive $2.50 through a mail-in refund offer that is redeemable on any product package.

Miller designed a full line of point-of-sale material to support this promotion, which highlights the eentire Lowenbrau family; Lowenbrau Light, Lowenbrau Special and Lowenbrau Dark. The promotional support includes a case stacker with three-dimensional header, display card, case card and cooler sticker with window streamer.
COPYRIGHT 1990 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Miller Brewing Co. promotion
Publication:Modern Brewery Age
Date:Feb 26, 1990
Previous Article:Michelob Dry selected as a top product in '89.
Next Article:Foster's shipments jump in October & November.

Related Articles
Miller launches Lowenbrau Light brand.
All Brand Importers unveil new strategy.
Lowenbrau, Miller take awards at festival (Miller Brewing Co.'s Lowenbrau Light, Dark Special, Special and Miller Reserve Light)
Lowenbrau's "challenge" awards consumers.
Beers of the world.
Lite lights the way in seasonal promo.
1993 Great American Beer Festival medal winners.
Miller promotion to place T-shirts in cans.
Labatt and Lowenbrau announce strategic alliance.
Pilsener - Pilsner - Pils.

Terms of use | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters