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Lowenbrau Light announces spring poster offer featuring the latest in Bauhaus-style art.

Lowenbrau Light announces spring poster offer featuring the latest in Bauhaus-style art

Lowenbrau Light will offer consumers the opportunity to purchase its latest in Bauhaus-style art - the new Lowenbrau Light poster, a Miller Brewing Co. spokesman said.

Consumers can pick up a coupon to order the contemporary collector's item from any Lowenbrau Light display in off-premise retail stores beginning in March.

In addition, Lowenbrau Light will offer another spring special for consumers. Where legal, consumers can receive $2.50 through a mail-in refund offer that is redeemable on any product package.

Miller designed a full line of point-of-sale material to support this promotion, which highlights the eentire Lowenbrau family; Lowenbrau Light, Lowenbrau Special and Lowenbrau Dark. The promotional support includes a case stacker with three-dimensional header, display card, case card and cooler sticker with window streamer.
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Title Annotation:Miller Brewing Co. promotion
Publication:Modern Brewery Age
Date:Feb 26, 1990
Words:136
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