The company continues to add to its product line, albeit at a much slower pace. In the last 18 months, Atkins added close to 100 SKUs; this year it is adding about half a dozen. That includes Atkins Morning Start Fruit & Grain Cereal Bars, which hit store shelves last month. Available in apple cinnamon and strawberry varieties, the bars have a jam filling with a baked cookie exterior. "Each bar provides 9 grams of fiber--more than nearly any high-fiber cereal-plus 7 grams of protein and 4 grams of net carbs," Wiant says.
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|Title Annotation:||center store news|
|Author:||Palazzo, Suzanne Vita; Turcsik, Richard|
|Date:||May 1, 2005|
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