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Low-carb reincarnation.

Don't count the low-carb diet out-yet. While consumer interest in low-carb dieting has leveled off, interest in the products and lifestyles continues to grow. "Low-carb is evolving into a broader health trend and is merging with some of the other healthy eating trends out there," Matthew J. Wiant, senior vice president and chief marketing officer for New York-based Atkins Nutritionals, Inc., tells Grocery Headquarters.

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The company continues to add to its product line, albeit at a much slower pace. In the last 18 months, Atkins added close to 100 SKUs; this year it is adding about half a dozen. That includes Atkins Morning Start Fruit & Grain Cereal Bars, which hit store shelves last month. Available in apple cinnamon and strawberry varieties, the bars have a jam filling with a baked cookie exterior. "Each bar provides 9 grams of fiber--more than nearly any high-fiber cereal-plus 7 grams of protein and 4 grams of net carbs," Wiant says.
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Title Annotation:center store news
Author:Palazzo, Suzanne Vita; Turcsik, Richard
Publication:Grocery Headquarters
Geographic Code:1USA
Date:May 1, 2005
Words:158
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