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Louie Mele President of McDonald's Canada to Join Board of Directors of HearAtLast Holdings, Inc.

TORONTO, Feb. 6 /PRNewswire-FirstCall/ -- (Pink Sheets: HRAL) -- HearAtLast Holdings, Inc. is pleased to announce that the Company will appoint Mr. Louie Mele, President of McDonald's Restaurants of Canada Ltd. a wholly owned subsidiary of McDonald's Corporation to the Board of Directors of HearAtLast.

HearAtLast Holdings, Inc. currently operates under a master licensing agreement with Wal-Mart Canada Corp. which allows HearAtLast to open hearing- aid clinics within numerous Wal-Mart locations throughout Canada. McDonald's of Canada Restaurants Ltd. signed an agreement with Wal-Mart Canada Corp. in 1994 that was considered a milestone event by the company. Today McDonald's Canada is the largest licensee of Wal-Mart Canada Corp. with 200 satellite restaurants co-located within Wal-Mart stores throughout Canada.

"Louie Mele brings with him a tremendous amount of knowledge and experience from his tenure at the world's largest and perhaps most well-known fast food restaurant. Louie has done a tremendous job with the growth of McDonald's on a national and international scale," stated Matteo Sacco, CEO of HearAtLast. "We couldn't possibly be happier about him coming on board to assist us as we continue to implement the aggressive plan of expansion for HearAtLast. We are confident that Mr. Mele's expertise and relationship with Wal-Mart Canada Corp. will prove invaluable to our company." added Mr. Sacco.

"In my role across Canada, I am often asked to provide my expertise in accountability and transparency due to the structure of the company I lead -- McDonald's Canada," commented Mr. Mele. "I have been interested in the HearAtLast business model since it was presented to me a while back and I continue my interest. Furthermore, I am impressed at the manner in which HearAtLast has positioned itself for the future as a collaborative entity providing health services to patients and assistive devices for patients requiring hearing enhancement. HearAtLast's confidence in me as a Board member is equally returned through my confidence in the organization," added Mele.

The Company currently owns and operates 19 hearing clinics, 18 clinics are co-located in Wal-Mart Stores, Wal-Mart Supercenters, and Sam's Clubs in Canada and one free-standing clinic is located in the U.S. in The Villages, Florida.

About Louie Mele

Mr. Mele began his career at McDonald's as a crewmember in 1972. Through an unrelenting sense of dedication and commitment, he advanced through various managerial positions, eventually resulting in his appointment as Operations Manager in 1985. In 1987, Mr. Mele brought his experience in Canada oversees when he moved to Italy to assume the role of Director of Operations. In April 1990, he was named President of McDonald's Italy. Mr. Mele moved to the United States in 1995 to serve as Senior Regional Manager, SE Division, in Norfolk, Virginia. Over the next five years, he continued his role as Regional Vice- President, SE Division, in both Norfolk and then in Tampa, Florida. In April 2001, Mr. Mele returned to Canada as Executive Vice-President of McDonald's Restaurants of Canada Limited, where he focused his energies on supporting the three Canadian Regional Vice-Presidents in Vancouver, Toronto and Montreal. Mr. Mele also serves on the Board of Directors of Ronald McDonald House Charities(R) of Canada.

Mr. Mele became Executive Vice-President and Chief Operating Officer in August 2002 and was appointed to his current position as President in April 2005.

About McDonald's(R) Canada

McDonald's(R) is the leading foodservice company in the world. McDonald's Restaurants of Canada Limited and its Canadian franchisees own and operate more than 1,400 restaurants and employ more than 77,000 Canadians coast to coast. Approximately 65 per cent of McDonald's Canadian restaurants are locally owned and operated by independent entrepreneurs. For more information about McDonald's Canada, visit the company's web site at

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

For more information please visit

There are currently 19 HearAtLast clinics operating in the following locations:
 Wal-Mart Store # 5742
 150 McEwan Dr. E.
 Bolton ON., L7E-2Y3

 Wal-Mart Store # 3016
 881 St Clair St. Extension
 Chatham ON., N7M-5J7

 Wal-Mart Store # 3031
 165 North Queen St.
 Etobicoke ON., M9C-1A7

 Wal-Mart Store # 3050
 1280 Fanshawe Park Rd. W.
 London ON., N6G-1B5

 Wal-Mart Store # 3131
 2210 Bank St.
 Ottawa ON., K1V-1J5

 Wal-Mart Store # 3082
 1444 Quinn Dr.
 Sarnia ON., N7T-7H4

 Wal-Mart Store # 3159
 1900 Eglington Ave. E
 Scarborough ON., M1L-2L9

 Wal-Mart Store # 3114
 3120 Dougall Ave.
 Windsor ON., N9E-1S7

 Wal-Mart Store # 3195
 1070 Major Mackenzie Dr.
 Richmond Hill ON., L4S 1P3

 Wal-Mart Store # 3053
 5000 Highway #7 Unit Y006A
 Markham ON., L3R 4M9

 Wal-Mart Store # 3029
 9717-21st Avenue N.W.
 Edmonton, AB T6N 1J5

 Wal-Mart Store # 3027
 18521 Stony Plain Rd. NW
 Edmonton, AB T5S 2V9

 Wal-Mart Store #1078
 3195, 3055 26th Ave N
 Lethbridge, AB T1H SP4

 Wal-Mart Store #3065
 3900 Innes Road
 Orleans, ON., K1C 1T1

 Wal-Mart Store #1056
 450 Stevenson Rd South
 Oshawa, ON., L1J 5N6

 Wal-Mart Store #5778
 135 First Commerce Dr
 Aurora, ON., L4G 0G2

 Wal-Mart Store #1050
 2881 Mainstreet SW
 Airdrie, AB T4B 3G5

 Sam's Club
 255 Silver Linden Drive
 Richmond Hill, ON., L4B 4V5

 975 Del Mar Drive
 The Villages, FL 32159

 Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward- looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward- looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.
 Investor Relations:
 Stephen Taylor
 Taylor Capitol, Inc.
 Office: 973-351-3868

CONTACT: Investor Relations: Stephen Taylor of Taylor Capitol, Inc., +1-973-351-3868,, for HearAtLast Holdings, Inc.

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Publication:PR Newswire
Date:Feb 6, 2008
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