Lotos Nile Reaches Music Fans with StreamSend.
Lotos Nile conducts award winning public relations campaigns and is a leading edge specialist at developing high-impact digital experiences that influence consumer decisions and engage users while building lasting relationships between customers and brands.
After reviewing available email marketing solutions, Lotos Nile recently decided to replace its in-house system with StreamSend and lower costs while reaching more prospects on behalf of its clients.
StreamSend has proven particularly valuable as Lotos Nile works with musicians to develop a patronage model in which they directly reach their "superfans" with communications and entertainment, and receive their support in return. A recent StreamSend-driven campaign for one musical artist netted a 22% increase in fan "sponsors" that month.
Lotos Nile attributes this email marketing success to StreamSend capabilities, pointing to higher delivery rates based on optimized subscriber lists and an enhanced sender reputation with internet service providers (ISPs). Messaging format and content have also become more effective, eliciting a higher response from readers. And as results have risen, costs have dropped.
"With Streamsend, we have been able to drive our email marketing campaigns to get the maximum impact for our clients at the lowest cost," said Kissy Black, president of Lotos Nile. "StreamSend lets us better realize email's effectiveness as a relationship-building tool that offers relevant, valued communications."
StreamSend offers an easy-to-use, affordable and reliable email marketing software solution designed to help businesses make the most of their time and money when sending an email newsletter or other email campaigns. StreamSend offers a number of industry-leading standard pricing plans and also has strong private-label and affiliate programs. Started as part of EZ Publishing, a web hosting and design company founded in 1998, StreamSend is now the company's flagship product.
StandPoint Public Relations
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|Publication:||PR.com (Press Releases)|
|Date:||Oct 13, 2010|
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